Car buyers browse after dinner, message about stock from the sofa, and visit whoever responds. Pikul AI answers every enquiry in seconds - WhatsApp, web chat, marketplace messages, email - qualifies the buyer, and books the test drive straight into your diary. Trained on your dealership, with your team always behind it.
Most dealerships answer well - on the forecourt, in opening hours. The leak is everywhere else, and car buying is now an evening and weekend sport played across every messaging app at once.
Auto Trader peaks in the evening. A stock enquiry at 9pm answered at 9:30 the next morning is usually already talking to another dealer about the same spec.
The team is doing handovers and appraisals - which is when the phone rings. Every ring-out is a test drive that books somewhere else, and Saturday is the worst day for it.
Hundreds of customers overdue an MOT or service, warranties expiring, buyers from three years ago due a change - retention revenue sitting in the DMS, waiting for a reminder nobody sends.
Trained on your dealership: your stock information, services, opening hours and booking rules. It answers only from what you approve.
“Is it still available”, spec questions, finance-process questions - answered in seconds from the stock information you approve, in your tone, with the next sensible question asked.
Real slots offered in the chat, email collected before anything is confirmed, reminders sent so Sunday's diary actually shows up.
Reg, mileage, condition, expectations - collected upfront so your sales team opens with a number instead of a form, and the buyer arrives already invested.
Bookings taken around the clock, urgent problems flagged to your service team the same moment, courtesy-car questions answered from your rules.
MOT and service reminders through campaigns you approve, and happy customers asked for a Google review at the right moment via the Review Engine.
The evidence is blunt: enquiries contacted within the first minute convert up to 391% better, and replying within the hour makes qualifying the buyer about seven times more likely. The same buyer messages three dealers about three cars - the one that answers holds the conversation.
I've spent fifteen years in marketing for brands including Direct Line, and the lesson transfers exactly: the money isn't in the attention, it's in what happens in the first minute after someone acts on it.
Published prices are starting points for a typical single-site dealership; multi-site and high-volume systems are scoped individually with an itemised quote. One or two extra booked clients a month can cover the cost several times over - anchor it to your own numbers.
Add when ready: recall campaigns (flat fee per campaign) · Review Engine £147/month · Missed-Call Rescue £199/month. No long lock-in - 30 days' notice.
The free 20-minute audit looks at how enquiries reach you today - phone, WhatsApp, marketplaces, web - and shows you exactly where buyers are slipping out.