Growth partner to ambitious brands

15 years building growth for global brands. Now I’ll do it for you.

I’m Rafal Pikul. I combine proven marketing strategy with custom AI systems to help service businesses attract, qualify and convert more clients.

Book a free strategy call

Content · Ads · Websites · AI Agents · Lead Generation

15 yearsMarketing experience
3.5×Recent client uplift
24/7AI-powered follow-up
Rafal Pikul, founder of Pikul Agency

“Strategy first. Technology only matters when it creates a commercial result.”

Rafal Pikul · Founder, Pikul Agency
Trusted by Gary Vaynerchuk Berkshire
Hathaway
Direct Line Le Cordon Bleu Eaton LondonReal
Your growth partner

From attention to booked clients. One connected system.

We bring the right people in, answer and qualify them instantly with AI, move them to a booking - and turn the whole thing into repeatable growth.

01

Marketing

Content, ads and campaigns built to attract the right people and earn their trust.

02

Enquiry

They reach out via WhatsApp, web, phone or social - every message captured.

03

Instant reply & qualify

AI responds in seconds, answers questions and confirms intent - only real prospects move on.

04

Booking

Slots offered, confirmed and reminded automatically - fewer no-shows, fuller diary.

05

Growth

A repeatable system that fills your diary and compounds month after month.

One connected system - Pikul handles every step, end to end.
Growth systems

Four systems that turn attention into revenue. Installed for you, or run them yourself.

Every service business leaks money in the same four places: enquiries that go unanswered, attention that never converts, old customers nobody re-invites, and marketing that stops too early. Each leak has a system. Start with the one that pays fastest, stack the rest when you're ready.

01 · Grow what's coming in

Content, Websites, Ads & AI Visibility

Fifteen years of content for names like Gary Vaynerchuk and Berkshire Hathaway, applied to your growth: the Content Engine, conversion-built websites, managed ads, and visibility where buyers now ask first - AI assistants.

Content EngineWebsitesMeta & Google AdsAI Visibility
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02 · Capture every enquiry

AI Receptionist & Front Desk

Every call and message answered in seconds, 24/7. Trained on your business, it qualifies, handles objections and books straight into your diary - with a human always behind it. From £495/month.

WhatsAppWeb chatInstagramSMSEmailVoice add-on
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03 · Convert your audience

DM Funnels & Social Sales

Turn Instagram and Facebook attention into booked clients. Someone comments on your post, the AI takes it to the DMs, answers questions and books them in - and you see which post made you money.

Comment-to-DMKeyword campaignsAd repliesStory replies
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04 · Rebook your list

Reactivation, Campaigns & Reviews

Your cheapest revenue already knows you. Recall campaigns wake up lapsed customers, the campaigns engine keeps your list warm month after month, and the review engine turns happy visits into public proof.

RecallReactivationCampaign calendarGoogle reviews
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Bespoke

Custom AI & Growth Systems

Bookings-and-payments flows, quote follow-up, no-show recovery, internal assistants, dashboards. If a repetitive job eats your team's hours, it can probably be built - around how you actually work.

Custom automationsIntegrationsVoice AIWorkflows
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One agency, one connected machine: attention in, booked clients out. Done for you, or in your own hands.

Clients

Work for names that open every door.

We've created content and campaigns for Gary Vaynerchuk, Berkshire Hathaway, Direct Line, Le Cordon Bleu and Eaton - and now build AI growth systems for ambitious businesses and clinics.

See it working

With every message

  • Replies in seconds, one inbox
  • Qualifies and books in the chat
  • Remembers and follows up
  • Understands voice notes and photos
WhatsAppWhatsApp InstagramInstagram MessengerMessenger TelegramTelegram SMSSMS EmailEmail Web chatWeb chat
Live now · 24/7

Enter your number and the AI answers in seconds, the same experience we’d build into your business.

Your number just starts the chat. No sales calls, no spam.
Live now · 24/7
Across WhatsApp, web chat, social, SMS and more.
P
Pikul AIOnline · typical reply instantreplies instantly
● LIVE
Hi, do you have availability next week?
Yes, we have slots next Tuesday 2pm or Thursday 10am, which one do you prefer?
Thursday at 10am please.
Perfect. Pop your email here and I’ll send the confirmation and directions. ✅
One of the systems we install

The AI front desk: answers, qualifies and books around the clock.

It starts with content and ads that bring the right people in. Then your AI team takes over - trained on your business, fluent in your voice, working around the clock on the phone and across every message channel. Each role does one job brilliantly, and nothing ever goes unanswered.

On the phone

Calls answered live

  • + Answers every call, 24/7
  • + Answers questions and books appointments
  • + Transfers to you, or takes a message
Coverage PhonePhone line After hours Weekends & overflow
Every message

Replies in seconds

  • + Replies in seconds, one inbox
  • + Qualifies and books in the chat
  • + Remembers and follows up
  • + Understands voice notes and photos
Channels WhatsAppWhatsApp InstagramInstagram MessengerMessenger TelegramTelegram SMSSMS EmailEmail Web chatWeb chat Apple MessagesApple Messages soon

Content & Marketing The engine

Video, photography, websites and paid ads that earn attention and feed the whole system with the right enquiries.

Receptionist

Answers every call and message - phone (voice add-on), WhatsApp, web and social - in under 60 seconds, day or night.

Lead Qualifier

Checks intent, budget and fit, so your team only ever speaks to real, ready prospects.

Booking Assistant

Offers real availability, confirms the appointment and sends reminders to cut no-shows.

Follow-up & Reactivation

Chases leads that go quiet and re-warms old enquiries, so nothing is left on the table.

Reviews & FAQs

Asks happy customers for reviews at the right moment and answers common questions instantly, in your voice.

What it does

  • + Answers every call and message in seconds, 24/7
  • + Answers your common questions from your approved information
  • + Understands voice notes and photos, not just text
  • + Qualifies the enquiry and books the appointment
  • + Follows up and re-warms quiet leads
  • + Hands over to your team the moment it should

What it never does

  • × Give medical, legal or financial advice
  • × Replace your team or make judgement calls
  • × Guess, or answer outside its approved knowledge
  • × Handle a sensitive case without a human
  • × Pretend a human is unavailable when one is needed
Our standard

Every message answered in under 60 seconds, 24/7. Add voice, and every call too.

The marketing that brings people in, and a team that never lets a single lead go cold. That is the standard we build to.

No long lock-in. Cancel any time with 30 days' notice.
The numbers

Speed and systems win the business.

3.5×
increase in clients and revenue generated from a recent campaign - Pikul.Agency
Pikul.Agency, recent client campaign
391%
higher conversion when a call is attempted within one minute - falling to 160% at two minutes, and just 36% after an hour
more likely to qualify a lead when you respond within the hour (and 60× more than waiting 24 hours)
80%
of patients want to book appointments any time, from home or their phone
#1
marketing & sales is the top business function where companies report higher revenue from AI
"Pikul.Agency has helped us tell our story better, improve the way we connect with our clients and execute our marketing strategy."
- Gino Blefari, Chairman, Berkshire Hathaway HomeServices
Pricing

How much does it cost?

Engagements are simple: one-off projects or monthly retainers. Most clients start with the AI Front Desk. For most businesses, one or two extra booked clients a month can cover the cost several times over.

Pro

AI Front Desk, done for you

from £495 /month
One-off setup from £750
  • Every text channel: WhatsApp, web chat, Instagram & Facebook DMs, SMS, email
  • Multimodal: understands voice notes and photos
  • Books in-chat, straight into your calendar
  • A human always behind it
Book the call now
Complete

Complete Front Desk, with Voice AI

from £995 /month
Setup from £1,250
  • Everything in Pro
  • Voice AI: live phone answering, priced to call volume - a done-for-you exclusive
  • Missed-call text-back, so no call ever disappears
  • A bespoke automation built for your workflow
Book the call now
Everything else

Content, Ads, Websites & Custom

Scoped
On a discovery call - clear, itemised quote before any work begins
  • Content Engine: video, photography, social
  • Managed ads on Meta & Google
  • Conversion-built websites
  • Custom AI & growth systems
Book the call now

No fixed packages, no surprises, no hard sell. See full pricing.

Rafal Pikul, founder of Pikul Agency
About

Built by Rafal Pikul. Nothing outsourced.

15+ years of marketing, content and growth for the world's most recognised names - now applied to practical AI systems for businesses like yours.

Not long ago I sat in a meeting with a client. While we talked, his phone rang twice and nobody picked up. His average customer is worth around £2,500. Those calls didn't ring back. Fifteen years of making brands famous taught me this: attention was never the problem - the leak is what happens after someone gets in touch. So I built the system I kept wishing my clients had.
15+
Years experience
100+
Projects delivered
Ironman 70.3
70.3 Ironman finisher
Call me directly
FAQ

The questions we get asked most.

No. It is trained on your business, your tone and your services in a 2 to 4 hour discovery session, so it sounds like you. Most customers simply feel they got a fast, helpful reply, and anything it cannot handle is passed straight to your team.
Both. The same trained team answers calls live in one ring and replies across WhatsApp, Instagram, Messenger, web chat, SMS and email, so a customer can reach you however they prefer, day or night, and never hits voicemail or a dead web form.
Everything is built with consent, opt-outs, secure data handling and GDPR/PECR requirements in mind. For clinics, legal and financial businesses, the AI captures and routes enquiries only - it does not give medical, legal or financial advice, assess suitability or make judgement calls. Anything sensitive or uncertain is handed to your team.
You do, 100%. Every conversation, contact detail and lead that passes through your AI receptionist belongs to your business and your customers - not to us, and not to the technology behind it. Under UK GDPR you are the data controller; Pikul Agency and the platform we configure act strictly as your processors, handling data only on your documented instructions under a written data processing agreement. If we ever part ways, everything is returned to you or deleted - your choice.
By never letting it answer from imagination. Your AI is grounded in your own business information - your services, prices, FAQs and policies - and it answers only from what you've approved. If it's unsure about a detail, it says so and alerts your team rather than guessing. You test and sign everything off before go-live, and we review conversations together monthly to tighten anything that's off. No AI is perfect - which is exactly why the human handover is built in rather than bolted on.
Then the published prices don't apply - they're starting points for a typical single-location business. High-volume and multi-site systems need more capacity, deeper integrations and tighter safeguards, so they're scoped individually and confirmed in a written, itemised quote before any work begins. The strategy call is the right first step: you'll leave it with a real proposal, not a surprise invoice.
It passes the call to your team, or takes a message with the caller's details, so nothing is missed. On messages it does the same. The AI only ever handles what it is confident with, and a human is always behind it.
Most chatbots are generic, bolted on and untrained. This is the opposite: a team of roles trained on your actual business, working across the channels your customers really use, with a human always behind it. The discovery process is exactly why it works where others did not.
A working AI team can be answering enquiries in days, not months. The full marketing engine and content rolls out over the first few weeks once we have mapped how customers reach you.
No - the receptionist is just the most popular place to start. Pikul installs growth systems across the whole journey: DM funnels that convert your social audience, reactivation and campaigns for the list you already own, a review engine, content, websites, managed ads, AI visibility and fully custom builds. Everything is designed to work together, and you can start with any single piece.
The offer

What your free Strategy Call includes

Concrete and quick, so a free strategy call never reads like a sales trap.

Free, no obligation, no jargon

  • A review of how fast your business currently replies to enquiries
  • An estimate of the leads slipping away each month
  • 3 to 5 places where AI could save time or book more clients
  • A simple recommended setup for your business
  • A rough cost and return estimate, in plain numbers
No credit card. No obligation. A real person, not a pushy sales call.
How it works

What happens after your audit

A clear path from first call to a system that books clients while you work.

1

Review

We look at your replies, missed enquiries and booking process.

2

Map

We map your common questions and the leads you want.

3

Build

We build your AI receptionist and booking assistant.

4

Connect

We connect it to phone, WhatsApp, web chat, email or CRM.

5

Test

You try it and sign off before it goes live.

6

Improve

We monitor, improve and report every month.

Ready when you are.

Pick a time below - a free 30-minute strategy call, no obligation. Prefer to talk first? Call Rafal or message on WhatsApp.

If the calendar doesn't load, book directly at calendly.com/rafal-9/30min.

Book a free strategy call Call