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For estate and letting agents

In property, the deal goes to whoever replies first.

Buyers and tenants browse in the evening, enquire from the sofa and view with whoever responds. Pikul Front Desk answers every enquiry in seconds, qualifies the applicant and books the viewing into your diary. Trained on your agency, with your negotiators always behind it.

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Answers on WhatsApp, Instagram, Messenger, web chat, SMS, email (in beta) and Telegram.

An illustration.

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Today

14:12:20

Booked elsewhere

Your inbox 2New enquiry
  1. Hi, can I book a viewing this week?
  2. Delivered. No reply.
  3. Hello? Is anyone there?
  4. 12:41 · They book with a competitor
  5. Hi, so sorry for the slow reply. We have Thursday at 10:00 if that works?
  6. Thanks, but I’ve already booked somewhere else.
With Pikul

11:43:44

Booked and paid · 1 min 44 s

Pikul Front DeskOnline · replies instantly
  1. Hi, can I book a viewing this week?
  2. Hi, thanks for getting in touch. Happy to help. Are you already on the market, and what are you looking for?
  3. Yes, I’m looking to buy. I’d like to view something this week.
  4. Checked the viewing diary · 2 slots this week
  5. We have Thursday at 10:00 or Friday at 14:30. Which suits you best?
  6. Thursday 10:00 please.
  7. Lovely. To secure Thursday at 10:00 there’s a £50 booking deposit. Tap below to pay securely. It takes a few seconds.Booking deposit£50.00Pay securelyStripeApple PayGoogle PayCard
  8. Deposit paid with Apple Pay · £50.00 ✓
  9. You’re booked for Thursday at 10:00. Your confirmation and details are on their way, and I’ll send you a reminder before your appointment.
  10. Thursday
  11. Hi, just a quick reminder that your appointment is today at 10:00. If you need anything, message us here. We’re here 24/7.
  12. Perfect, thank you. See you at 10.

One enquiry, any text channel. An illustration.

That’s Pikul Front Desk. Every enquiry answered, booked and paid in the chat, 24/7. Don’t take our word for it: message the demo and see how it answers you.

Where agencies leak instructions

The gap between enquiry and viewing is where applicants disappear.

Most branches answer well in office hours, when nobody is out on viewings. The leak is everywhere else, and in property the first proper reply usually wins the applicant and, later, the instruction.

After-dinner browsing

Rightmove and Zoopla peak in the evening. A portal lead sent at 8pm and answered at 9:30 the next morning has usually booked a viewing with the other agent on the listing.

Out on viewings

The whole team is out doing the job, the phone rings out and the applicant simply calls the next branch. Every unanswered call is a viewing that went somewhere else.

The stale applicant book

Hundreds of applicants from old listings, landlords who enquired months ago, valuations that never converted: a pipeline sitting in the CRM that nobody has time to rework.

What Pikul Front Desk does

The branch work, minus the branch hours.

Trained on your agency: your listings information, fees, coverage area and booking rules. It answers only from what you approve.

Portal leads and messages

Availability, price questions, “is it still on the market”: answered in seconds on WhatsApp, web chat and email, in your tone, with the next sensible question asked.

Viewings booked, email first

Real slots offered in the chat, email collected before anything is confirmed, reminders sent so Saturday’s diary actually happens.

Applicants qualified

Position, chain, mortgage status, timeline: asked the way a good negotiator would, so every viewing starts with a briefed applicant, not a mystery.

Valuations routed

“What’s my flat worth?” goes straight to the valuation diary with the details captured. The enquiry most agencies are slowest on is the one worth the most.

Follow-ups and reviews

Post-viewing follow-ups that actually happen, old applicants re-matched through reactivation, and clients asked for a Google review via the Review Engine.

Safe by design

It only says what you have approved.

Approved listing information

It answers from the listing information you approve: availability, price, key features and viewing arrangements.

Honest about gaps

It never invents square footage or promises a garden the property doesn’t have. If it doesn’t know, it says so and captures the applicant.

Your negotiators stay in charge

Anything deeper goes to your team with the details captured, and you sign everything off before an applicant ever sees it.

How data and security are handled
The evidence

Speed decides who gets the viewing.

Web leads called within the first minute converted up to 391% better in Velocify’s study, and replying within the hour makes qualifying the lead about seven times more likely. Property is exactly where that bites: the same applicant enquires on three listings and views with whoever answers, and the first reply usually gets the viewing.

I’ve spent over fifteen years in marketing for brands including Berkshire Hathaway HomeServices, and the pattern never changes: attention is expensive, and the reply speed decides whether it converts.Rafal Pikul, founder of Pikul Agency
391%higher conversion when a web lead was called within the first minute, in Velocify’s study of 3.5 million leads.Source: Velocify, analysis of ~3.5m leads
7×more likely to qualify an enquiry that is answered within the hour.Source: Harvard Business Review, 2011
Pricing

Priced on the call.

Every build is custom. We scope it with you on a 30-minute call with Rafal and quote in writing before any work starts. The scope, term and notice period are agreed in writing too. Pikul takes on a small number of new partners each month.

Where most clients start

Pikul Front Desk

Every text channel plus missed-call text-back, answered and booked, trained personally on your agency.

Add when you’re ready

Pikul Voice AI phone answering, recall campaigns and the Review Engine. Each is scoped on your call and quoted in writing.

Larger and multi-site systems are scoped individually.

Questions

What agency owners and branch managers ask.

Does it work with our CRM and the portals?
It answers the channels applicants actually use (WhatsApp, web chat, SMS, email) and books into your calendar; portal leads route in by email. Deeper CRM integrations are scoped on the call. The aim is fewer tabs for your negotiators, not more.
How much does an AI receptionist for an estate agency cost?
Every build is custom, made for your agency, so there’s no price list. We scope it with you on a 30-minute call with Rafal and you get a written quote before any work begins.
Can it actually answer questions about our properties?
It answers from the listing information you approve (availability, price, key features, viewing arrangements) and takes details for anything deeper. It never invents square footage or promises a garden the property doesn’t have: if it doesn’t know, it says so and captures the applicant.
What happens out of hours?
That’s rather the point. Evening portal leads get answered in seconds, viewings get offered against your real diary, and your negotiators walk into briefed, proceedable appointments instead of a backlog of cold enquiries.
How fast can we go live?
Usually days, not months: a focused discovery on your fees, coverage and booking rules, then testing until it sounds like your branch. You sign everything off before an applicant ever sees it.
A small number of new partners each month

Find your branch’s leak.

A 30-minute call with Rafal looks at how enquiries reach you today (portals, phone, WhatsApp, web) and shows you exactly where applicants are slipping out.

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