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AI Visibility

When someone asks ChatGPT, are you the answer?

Your next client isn’t scrolling ten blue links any more. They’re asking ChatGPT, Google’s AI and Perplexity who to use, and getting two or three names back. We check whether you’re one of them, show you why or why not, and fix the things that decide it.

Nobody controls what an AI says, so we promise the work and the measurement, never a placement.

AI
AI assistantExample conversation
Answering
Who’s the best physio in Bedford? I need someone this week.
Based on reviews and reputation, three stand out:
1. A competitor: strong reviews, easy online booking
2. Another competitor: well-established, sports injuries
3. A third competitor: highly rated, central location
Your business: not mentioned
Booked with the first one, thanks
The shift

The recommendation happens inside the answer now.

This isn’t a future trend. Every number below has a named source.

2B+people reached by Google’s AI Overviews every month. AI answers now sit above the results your SEO fights for.Alphabet Q2 2025 earnings
900Mpeople use ChatGPT every week, and a growing share of them ask it who to hire, book and buy from.OpenAI, February 2026
58%fewer clicks to the number one organic result when an AI Overview appears above it. Ranking first no longer means getting the enquiry.Ahrefs, 300k-keyword study, Dec 2025
54%better conversion from AI-referred visitors than from other traffic. A small stream today, but a strong one.Adobe Analytics, June 2026
90%of the time, ChatGPT cites pages ranking outside Google’s top 20. Being great at SEO does not automatically make you visible to AI.Semrush AI search study
How AI picks businesses

The AI doesn’t rank you. It decides whether to recommend you.

When someone asks for “the best clinic near me” or “a solicitor for probate”, the AI reads a handful of sources it trusts, weighs a few signals and names two or three businesses. These are the signals that keep coming up in the research.

Review depth and recency

Not just your star rating: how many reviews, how recent, how consistent across platforms. AI assistants lean on reviews harder than Google’s map pack does.

Third-party mentions

Directories, “best of” articles, forums and professional registers. If the sources AI trusts for your niche don’t know you exist, neither does the answer.

Quotable pages

Pages that answer real questions plainly: what it costs, who it is for, how long it takes. A machine can’t recommend what it can’t quote.

Crawler access

ChatGPT’s browser doesn’t run JavaScript, and many sites still block AI crawlers outright. Plenty of businesses are invisible for purely technical reasons.

Entity consistency

The same name, address, services and story everywhere: your site, Google Business Profile, directories, socials. Contradictions make a cautious machine skip you.

The free check

Find out for free, by email, with no call.

We take ten real questions your customers ask, run them on ChatGPT and Google’s AI answers, twice each, and send you one page: where you appear, who gets recommended instead, and the single biggest reason why. With screenshots, because you should see it with your own eyes.

Run my free check

  • Mention rate. How often you appear across 20 answer runs for your money questions.
  • Who wins instead. The competitors AI names for the exact searches that pay your invoices.
  • What AI says about you. When you are mentioned, is it accurate? Old prices and dead services turn up more often than you’d think.
  • The sources. Which sites AI reads to answer questions in your niche, and whether you exist on them.
  • Technical basics. Whether AI crawlers can even read your site, and whether you’re indexed where they look.
  • The one fix. The single highest-impact thing to do first, whether you do it with us or on your own.
The full picture

The audit puts a number on it.

The full AI Visibility Audit runs 40+ real customer questions across ChatGPT, Google’s AI, Perplexity and Gemini, several times each, and measures you against three named competitors. You get a score, the evidence and a 90-day plan you could hand to any competent marketer.

Sample: share of voice, “best [service] in [town]” questions
BusinessMentionedRecommended first
Competitor A9 of 12 runs5 times
Competitor B6 of 12 runs3 times
You1 of 12 runsnever

Illustrative sample of the audit’s share-of-voice table. Your report is built from live runs on your real questions, dated, with screenshots for every claim. AI answers vary between runs, which is why we test repeatedly and track trends rather than single answers.

How it works

Start free. Go as far as the evidence takes you.

Every step stands on its own. The free check is useful by itself, the audit is yours to act on with anyone, and the audit fee comes off the fixing work if we do it together. There is no price list: each step is scoped and quoted in writing.

Step 2 · after your free check

AI Visibility Audit

Scoped on a 30-minute call.

  • 40+ real customer questions, four AI platforms, repeated runs
  • Share of voice against three named competitors
  • Source map: where AI gets its answers in your niche
  • Technical readiness, six-point scorecard
  • 90-day plan, presented on a 30-minute call

Yours to keep and act on, with us or without us.

Step 3 · the fixing

Fix Sprint

Itemised quote after your audit.

  • AI crawler access and indexing sorted, Google and Bing
  • Google Business Profile and review flow rebuilt
  • Presence on the directories and sources AI cites for your niche
  • Three to five money pages restructured so machines can quote them
  • Your details made consistent everywhere it counts

Fixed scope, before and after evidence.

Step 4 · staying visible

Visible

Scoped, rolling monthly.

  • Your full question set re-run and scored regularly
  • Share-of-voice trend against your competitors
  • Regular content and authority work
  • Regular strategy reviews with Rafal
  • Visible Plus adds placement work in the articles and sources AI cites most

We avoid taking on direct rivals in the same area, because we can’t honestly optimise two businesses for the same answer.

The honest test: weigh the work against what one new client is worth to you. No promises on the outcome: nobody can guarantee what an AI will say, and you should walk away from anyone who claims otherwise. What we promise is the work and the measurement.

Our line in the sand

Three things we refuse to sell you.

“AI SEO” is attracting the same crowd that sold pixie-dust SEO in 2010. Here is where we stand, with receipts.

Not for sale

Guaranteed placement in ChatGPT

Nobody controls what a model says, and the answers change between runs and updates. We fix the inputs with evidence behind them and measure the movement. Anyone promising placements is guessing with your money.

Not for sale

An llms.txt file as a deliverable

Google’s John Mueller: “purely speculative for now... none of the AI systems use it.” It takes five minutes, we’ll add one while we’re in there, and we will never invoice it as the headline.

Not for sale

Schema markup as an AI-citation lever

Ahrefs tested nearly 2,000 pages that added it: no meaningful uplift in AI citations. It is useful for classic search features and we implement it for those, honestly labelled.

Who’s behind it

A person, not a dashboard.

I’ve spent 15+ years in marketing and content, including work for Gary Vaynerchuk, Berkshire Hathaway HomeServices and Direct Line. Now I build AI growth systems for service businesses. Every check and audit on this page is reviewed by me personally, and when you work with Pikul, you get my number, not a ticket queue.

Rafal Pikul, founder

Questions

Asked and answered.

Is this just SEO with a new name?
Related, not the same. A lot of good SEO helps here too, but AI assistants weigh different signals: ChatGPT cites pages outside Google’s top 20 about 90% of the time (Semrush). Reviews, third-party sources and quotable pages matter more; your position on page one matters less. If you already pay for SEO, this work sits alongside it without treading on it, and we’re happy to talk to your SEO agency.
Can you guarantee we’ll show up in ChatGPT?
No, and nobody honestly can. The models change constantly and their answers vary between runs. What we can do is fix the inputs the research says matter, then measure your visibility regularly against a baseline, so you see exactly what’s moving. If a provider guarantees you placements, that tells you something about the provider.
How long until it makes a difference?
Some findings are same-week fixes: unblocking crawlers, correcting what AI gets wrong about you, Bing indexing. Reputation and source work compounds over months. In our reporting you’ll see movement query by query: typically the technical wins show first, and the share-of-voice shifts follow. We show trends honestly, including what hasn’t moved yet.
What do you need from me?
For the free check: your website and what you’d want to be recommended for. That’s it. For the audit: a short scoping call (your money services and who you lose work to), then we do the rest and present it on a call.
We’re not a clinic. Is this for us?
Yes. We run this for any service business where a new client is worth real money: legal, financial services, home improvement, automotive, property, health and more. The questions change, the method doesn’t.
Why is the check free?
Because it’s the honest way to start. If the check shows you’re already visible, you’ll know, and we’ll say so. If it shows a gap, you’ll have seen the evidence yourself before spending a pound. Around one in three checks turns into a longer conversation; the rest get a useful page for free and remember us.
Free AI visibility check

Find out what the AI platforms say about you.

Four quick fields. One page back by email: where you appear, who gets recommended instead, and the first thing to fix. No call, no obligation.

Run and reviewed personally by Rafal. Your details are used to deliver the check and never sold; see the privacy policy.

AI Visibility

The answer already exists. See it.

Someone asked an AI for a business like yours today. Find out whose name came back, free.

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