Your next client isn't scrolling ten blue links any more. They're asking ChatGPT, Google's AI and Perplexity who to use, and getting two or three names back. We check whether you're one of them, show you exactly why or why not, and fix the things that decide it.
This isn't a future trend. The numbers below are already the water your customers swim in, and every one of them has a named source.
When someone asks for "the best clinic near me" or "a solicitor for probate", the AI reads a handful of sources it trusts, weighs a few signals, and names two or three businesses. These are the signals that keep coming up in the research.
Not just your star rating: how many reviews, how recent, how consistent across platforms. AI assistants lean on reviews harder than Google's map pack does.
Directories, "best of" articles, forums, professional registers. If the sources AI trusts for your niche don't know you exist, neither does the answer.
Pages that answer real questions plainly: what it costs, who it's for, how long it takes. A machine can't recommend what it can't quote.
ChatGPT's browser doesn't run JavaScript, and many sites still block AI crawlers outright. Plenty of businesses are invisible for purely technical reasons.
Same name, address, services and story everywhere: your site, Google Business Profile, directories, socials. Contradictions make a cautious machine skip you.
ChatGPT cites pages from outside Google's top 20 roughly 90% of the time (Semrush). Different machine, different rules - which is why nobody's checked yours yet.
We take 10 real questions your customers ask, run them on ChatGPT and Google's AI answers, twice each, and send you one page: where you appear, who gets recommended instead, and the single biggest reason why. With screenshots, because you should see it with your own eyes.
How often you appear across 20 answer runs for your money questions.
The competitors AI names for the exact searches that pay your invoices.
When you are mentioned, is it accurate? Old prices and dead services turn up more often than you'd think.
Which sites AI reads to answer questions in your niche, and whether you exist on them.
Whether AI crawlers can even read your site, and whether you're indexed where they look.
The single highest-impact thing to do first, whether you do it with us or on your own.
The full AI Visibility Audit runs 40+ real customer questions across ChatGPT, Google's AI, Perplexity and Gemini, several times each, and measures you against three named competitors. You get a score, the evidence, and a 90-day plan you could hand to any competent marketer.
| Business | Mentioned | Recommended first |
|---|---|---|
| Competitor A | 9 of 12 runs | 5 times |
| Competitor B | 6 of 12 runs | 3 times |
| You | 1 of 12 runs | never |
Every step stands on its own. The free check is genuinely useful by itself, the audit is yours to act on with anyone, and the audit fee comes off the fixing work if we do it together.
The honest maths: if a new client is worth £500 to you, one extra booking a month covers Visible more than once over. That's arithmetic, not a promise - nobody can guarantee what an AI will say, and you should walk away from anyone who claims otherwise. What we promise is the work and the measurement.
"AI SEO" is attracting the same crowd that sold pixie-dust SEO in 2010. Here's where we stand, with receipts.
Guaranteed placement in ChatGPT. Nobody controls what a model says, and the answers change between runs and updates. We fix the inputs with evidence behind them and measure the movement. Anyone promising placements is guessing with your money.
An llms.txt file as a deliverable. Google's John Mueller: "purely speculative for now... none of the AI systems use it." It takes five minutes, we'll add one while we're in there, and we will never send you an invoice with it as the headline.
Schema markup as an AI-citation lever. Ahrefs tested nearly 2,000 pages that added it: no meaningful uplift in AI citations. It's useful for classic search features and we implement it for those, honestly labelled.
I've spent 15 years in marketing and content, including work for Gary Vaynerchuk, Berkshire Hathaway HomeServices and Direct Line. Now I build AI growth systems for service businesses. Every check and audit on this page is run and reviewed by me personally, and when you work with Pikul, you get my number, not a ticket queue.
Related, not the same. A lot of good SEO helps here too, but AI assistants weigh different signals: ChatGPT cites pages outside Google's top 20 about 90% of the time (Semrush). Reviews, third-party sources and quotable pages matter more; your position on page one matters less. If you already pay for SEO, this work sits alongside it without treading on it - and we're happy to talk to your SEO agency.
No, and nobody honestly can. The models change constantly and their answers vary between runs. What we can do is fix the inputs the research says matter, then measure your visibility monthly against a baseline, so you see exactly what's moving. If a provider guarantees you placements, that tells you something about the provider.
Some findings are same-week fixes: unblocking crawlers, correcting what AI gets wrong about you, Bing indexing. Reputation and source work compounds over months. In our reporting you'll see movement query by query - typically the technical wins show first, and the share-of-voice shifts follow. We show trends honestly, including what hasn't moved yet.
For the free check: your website and what you'd want to be recommended for. That's it. For the audit: a short scoping call (your money services and who you lose work to), then we do the rest and present it on a call.
Yes. We run this for any service business where a new client is worth real money: legal, financial services, home improvement, automotive, property, health and more. The questions change, the method doesn't.
Because it's the honest way to start. If the check shows you're already visible, you'll know, and we'll say so. If it shows a gap, you'll have seen the evidence yourself before spending a pound. Around one in three checks turns into a longer conversation; the rest get a useful page for free and remember us.
Four quick fields. One page back within 48 hours: where you appear, who gets recommended instead, and the first thing to fix. No call, no obligation.
Run and reviewed personally by Rafal. Your details are used to deliver the check and never sold; see the privacy policy.
Someone asked an AI for a business like yours today. Find out whose name came back - free, in 48 hours.