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For advisers and brokers

Money questions go to whoever answers first.

People research mortgages, pensions and protection at night, enquire from the sofa and book with whoever replies. Pikul Front Desk answers every enquiry in seconds, qualifies the prospect and books the discovery call into your diary. It never gives financial advice; your advisers stay the advisers.

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Answers on WhatsApp, Instagram, Messenger, web chat, SMS, email (in beta) and Telegram.

An illustration.

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Today

14:12:20

Booked elsewhere

Your inbox 2New enquiry
  1. Hi, can I book a discovery call this week?
  2. Delivered. No reply.
  3. Hello? Is anyone there?
  4. 12:41 · They book with a competitor
  5. Hi, so sorry for the slow reply. We have Thursday at 10:00 if that works?
  6. Thanks, but I’ve already booked somewhere else.
With Pikul

11:43:44

Booked and paid · 1 min 44 s

Pikul Front DeskOnline · replies instantly
  1. Hi, can I book a discovery call this week?
  2. Hi, thanks for getting in touch. Happy to help. Is this your first call with us, and what would you like to discuss?
  3. Yes, first time. I’d like to talk through my options.
  4. Checked the diary · 2 calls this week
  5. We have Thursday at 10:00 or Friday at 14:30. Which suits you best?
  6. Thursday 10:00 please.
  7. Lovely. To secure Thursday at 10:00 there’s a £50 booking deposit, taken off your first fee. Tap below to pay securely. It takes a few seconds.Booking deposit£50.00Pay securelyStripeApple PayGoogle PayCard
  8. Deposit paid with Apple Pay · £50.00 ✓
  9. You’re booked for Thursday at 10:00. Your confirmation and details are on their way, and I’ll send you a reminder before your appointment.
  10. Thursday
  11. Hi, just a quick reminder that your appointment is today at 10:00. If you need anything, message us here. We’re here 24/7.
  12. Perfect, thank you. See you at 10.

One enquiry, any text channel. An illustration.

That’s Pikul Front Desk. Every enquiry answered, booked and paid in the chat, 24/7. Don’t take our word for it: message the demo and see how it answers you.

Where firms leak clients

The gap between enquiry and discovery call is where clients disappear.

Most firms answer well in office hours, between client meetings. The leak is everywhere else, and money decisions are researched at night, at weekends and in January bursts that swamp the inbox.

The Sunday-night decision

Pensions get reviewed after the kids are in bed, and remortgages the week the fix ends. An enquiry sent on Sunday evening and answered on Tuesday has often already booked with another adviser.

The client-meeting hours

Advisers spend the day advising, which is precisely when new prospects call. The ring-out leaves no message trail, and the prospect simply tries the next firm on the list.

The review-due book

Annual reviews drifting, protection never revisited after the mortgage completed, old enquiries that went quiet: recurring-revenue work sitting in the back book, waiting for a nudge.

What Pikul Front Desk does

The front office work, minus the front office hours.

Trained on your firm: your services, fee approach, process and booking rules. It answers only from what you approve.

First enquiries answered

“Do you handle X”, “how do your fees work”, “what happens on the first call”: answered in seconds, in your tone, with the next sensible question asked.

Discovery calls, email first

Real slots offered in the chat, email collected before anything is confirmed, reminders sent so booked calls actually happen.

Prospects qualified

Situation, timeline, what prompted the enquiry: captured the way a good paraplanner would brief it, so your adviser opens the call already knowing the shape of the case.

Reviews and reactivation

Review-due clients nudged politely through campaigns you approve word for word, and clients asked for a Google review at the right moment via the Review Engine.

Built for regulated firms

An administrative layer, not an advice channel.

Never advice, ever

Set up from day one, and tested before go-live: no product recommendations, no suitability opinions, no “should I” answers. Anything that edges toward advice is routed to your advisers with the conversation attached.

A full record

It books meetings, answers approved practical questions and keeps a full record of every conversation. Transcripts are retained.

Your compliance sign-off

You approve every answer before go-live, and your compliance officer can review the whole setup before a single client sees it.

How data and security are handled
The evidence

Speed decides who gets the discovery call.

Web leads called within the first minute converted up to 391% better in Velocify’s study, and replying within the hour makes qualifying the lead about seven times more likely. Financial enquiries are shopped around by nature: the firm that answers first usually gets the first meeting, and first meetings become clients.

I’ve spent over fifteen years in marketing for brands including Direct Line and Berkshire Hathaway HomeServices, businesses built on being there the moment someone decides to act. That’s the layer this installs for your firm.Rafal Pikul, founder of Pikul Agency
391%higher conversion when a web lead was called within the first minute, in Velocify’s study of 3.5 million leads.Source: Velocify, analysis of ~3.5m leads
7×more likely to qualify an enquiry that is answered within the hour.Source: Harvard Business Review, 2011
Pricing

Priced on the call.

Every build is custom. We scope it with you on a 30-minute call with Rafal and quote in writing before any work starts. The scope, term and notice period are agreed in writing too. Pikul takes on a small number of new partners each month.

Where most clients start

Pikul Front Desk

Every text channel plus missed-call text-back, answered and booked, trained personally on your firm.

Add when you’re ready

Pikul Voice AI phone answering, recall campaigns and the Review Engine. Each is scoped on your call and quoted in writing.

Larger and multi-site systems are scoped individually.

Questions

What principals and practice directors ask.

Will it give financial advice?
No, and that’s a hard rule, not a setting. It answers practical questions (services, fee approach, process, availability) and routes anything resembling advice to your advisers immediately, with the conversation attached. Your compliance position stays exactly where it should be: advice from advisers only.
How much does an AI receptionist for an advice firm cost?
Every build is custom, made for your firm, so there’s no price list. We scope it with you on a 30-minute call with Rafal and you get a written quote before any work begins.
How does this sit with our compliance obligations?
It’s an administrative layer, not an advice channel: it books meetings, answers approved practical questions and keeps a full record of every conversation. You approve every answer before go-live, transcripts are retained, and the no-advice rule is absolute. Your compliance officer can review the whole setup before a single client sees it.
What about client confidentiality and data?
Your firm stays the data controller; Pikul and the configured platform act as processors under a written DPA. Conversations are stored securely, sensitive matters route to humans, and everything is returned or deleted if we part ways. The security page covers the detail.
How fast can we go live?
Usually days, not months: a focused discovery on your services, fees and booking rules, then testing, including your compliance sign-off, until it sounds like your firm. Nothing goes live until you’ve approved every answer.
A small number of new partners each month

Find your firm’s leak.

A 30-minute call with Rafal looks at how enquiries reach you today (phone, web, email, referrals) and shows you exactly where prospective clients are slipping out.

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