People research mortgages, pensions and protection at night, enquire from the sofa, and book with whoever replies. Pikul AI answers every enquiry in seconds - web chat, WhatsApp, email - qualifies the prospect, and books the discovery call straight into your diary. It never gives financial advice; your advisers stay the advisers.
Most firms answer well - in office hours, between client meetings. The leak is everywhere else, and money decisions are researched at night, at weekends, and in January bursts that swamp the inbox.
Pensions get reviewed after the kids are in bed and remortgages the week the fix ends. An enquiry sent Sunday evening and answered Tuesday has often already booked with another adviser.
Advisers spend the day advising - which is precisely when new prospects call. The ring-out doesn't leave a message trail, and the prospect simply tries the next firm on the list.
Annual reviews drifting, protection never revisited after the mortgage completed, old enquiries that went quiet - recurring-revenue work sitting in the back book, waiting for a nudge.
Trained on your firm: your services, your fee approach, your process, your booking rules. It answers only from what you approve - and it never gives advice.
“Do you handle X”, “how do your fees work”, “what happens on the first call” - answered in seconds, in your tone, with the next sensible question asked.
Real slots offered in the chat, email collected before anything is confirmed, reminders sent so booked calls actually happen.
Situation, timeline, what prompted the enquiry - captured the way a good paraplanner would brief it, so your adviser opens the call already knowing the shape of the case.
A hard rule, not a setting: no product recommendations, no suitability opinions, no “should I” answers. Anything that edges toward advice is routed to your advisers with the conversation attached - a discipline regulated firms rightly demand.
Review-due clients nudged politely through campaigns you approve word for word, and satisfied clients asked for a Google review at the right moment via the Review Engine.
The evidence is blunt: enquiries contacted within the first minute convert up to 391% better, and replying within the hour makes qualifying the lead about seven times more likely. Financial enquiries are shopped around by nature - the firm that answers first usually gets the first meeting, and first meetings become clients.
I've spent fifteen years in marketing for brands including Direct Line and Berkshire Hathaway HomeServices - businesses built on being there the moment someone decides to act. That's the layer this installs for your firm.
Published prices are starting points for a typical single-office firm; multi-site and high-volume systems are scoped individually with an itemised quote. One or two extra booked clients a month can cover the cost several times over - anchor it to your own numbers.
Add when ready: recall campaigns (flat fee per campaign) · Review Engine £147/month · Missed-Call Rescue £199/month. No long lock-in - 30 days' notice.
The free 20-minute audit looks at how enquiries reach you today - phone, web, email, referrals - and shows you exactly where prospective clients are slipping out.