pikul agency 07925 614971 Book a call
Pikul Front Desk · DM funnels

One post. A DM funnel. Booked clients.

Someone comments on your post and Pikul Front Desk takes it from there: it replies publicly, opens the DM in seconds, answers their questions in your voice and books them in while the interest is still warm. You see which post made you money.

Works on posts, reels, stories and paid ads, on Facebook and Instagram, with the conversation carried in Instagram DMs and Messenger.

Y
Your businessExample conversation
Instagram DM
Comment on your reel · Tue 21:12 · “PRICES”
Hi Maya, thanks for commenting. Just sent you the price list here. Are you thinking about a first appointment or a top-up?
First one. Do you have anything Saturday?
We do: Saturday 11:20 or 14:40. Shall I hold one while you pop me your email for the confirmation?
11:20 please, maya@…
Booked · tracked to the reel of 12 Aug
The leak

Your content earns the attention. Then the attention waits.

Most businesses answer comments and DMs when someone gets a minute, often the next day. On social, that is a lifetime: the person who commented at 9pm booked with whoever replied at 9:01.

Comments answered too late

“How much is it?” under a reel is a buying signal, not small talk. By the time someone replies “check your DMs”, the moment has moved on.

The link-in-bio maze

Comment, open profile, tap link, load page, find form, fill form, wait. Every step loses people. In a DM funnel, the conversation is the funnel.

Nobody owns the DMs at 9pm

Social attention peaks in the evening and at weekends, exactly when nobody is on the account. Your highest-intent hours get silence.

How it works

You post like you already do. The funnel does the rest.

Setup takes days, not weeks, and nothing about how you create content changes.

  1. Pick the post and the trigger

    A keyword like PRICES or GUIDE, or any comment at all. We set up to three funnels live at once and swap them as you post.

  2. It replies in seconds

    A short public reply so everyone sees you are responsive, then straight into the DM, matched to the post they came from, in your tone.

  3. It answers and qualifies

    Prices, availability and what is included, answered from your approved information only. It asks the questions a good salesperson would, and never argues with a stranger in public.

  4. It books in the chat

    Real slots offered inside the DM, email collected before anything is confirmed, booking straight into your calendar with reminders to cut no-shows.

  5. You see what worked

    Every booking is tracked to the post that produced it, so next month you make more of what makes money.

Why speed matters

The first credible reply usually wins.

Social attention decays in minutes, not days. In Velocify’s study of 3.5 million web leads, contact within a minute converted up to 391% better. Harvard Business Review found that responding within the hour made qualifying the lead about seven times more likely.

A DM funnel is a way of being first, every time, on the channel where your audience already is, without living in your phone.

391%higher conversion when a web lead was called within one minute. Your comments section is a stream of enquiries.Source: Velocify, analysis of 3.5M leads
7×more likely to qualify a lead when you respond within the hour rather than later.Source: Harvard Business Review, 2011
The rules it plays by

Built to make you look good, not spammy.

What it does

  • Replies to people who comment on your content or message your pages.
  • Answers in your tone, from your approved information only.
  • Says it is your assistant if anyone asks.
  • Hands complaints, sensitive cases and anything uncertain to you at once, with the full conversation attached.

What it never does

  • Cold-message strangers. That is both the law and the brand.
  • Argue with anyone in public.
  • Discuss medical or legal specifics.
  • Improvise prices.
Scope

Scoped on a call, quoted in writing.

There is no price list. Every build is custom, scoped on a 30-minute call with Rafal and quoted in writing before work starts.

DM funnels, done for you

Up to three active funnels, built, written and tuned by Pikul, with per-post revenue tracking.

With managed ads

Funnels on paid campaigns: ad-to-DM, comment triggers on promoted posts, budget managed end to end.

Worth anchoring to your own numbers: what is one booked client worth to you? The per-post tracking shows where each booking came from. Results are possible, not guaranteed.

Questions

What owners ask before switching this on.

Do I need a big following for this to work?
No. Funnels convert intent, not volume: a post about prices, availability or a specific offer seen by 400 of the right local people can outperform a viral reel seen by strangers. They also run on paid ads, where the audience size is whatever you set.
Will my followers know it’s AI?
It writes in your tone, from your approved information, and paces its replies like a person. If someone asks directly, it’s honest about being your assistant. What people mostly notice is that you’re the account that actually replies at 9pm.
Does it work on paid ads?
Yes. Comment triggers on promoted posts and click-to-DM ads both feed the same funnel. Every pound of ad spend lands in a conversation that answers in seconds, instead of a form that is answered later.
What happens when someone asks something off-script?
It says it will check and hands the conversation to you with full context, rather than guessing. It never argues in public, never discusses medical or legal specifics, and never improvises prices.
Can it deliver a freebie, like a guide or a price list?
Yes. “Comment GUIDE and I’ll send it over” is a one-message funnel, and it works. The better version follows the delivery with one good question, because the guide was never the point: the conversation is.
Which platforms does it cover?
Instagram and Facebook: comments, DMs, story replies and mentions, with Messenger carrying the conversation on the Facebook side. That is where comment-to-DM exists as a mechanic and where UK service businesses see the intent.
DM funnels

Your next post could be a funnel.

A 30-minute call with Rafal looks at your last month of content and shows you where the buyers were, and what a funnel on each would have done.

The calendar is provided by Calendly and only loads when you ask for it. See our Cookie Policy.

Book a callCall