Services / Campaigns Engine
03 · Rebook your list

Your list is an asset. Work it every month.

A managed campaign calendar to the people who already know you: recalls, seasonal reminders and genuinely useful offers, sent in your name to your own consented list - with every reply answered by AI in seconds and booked into your diary.

Your own list only. Every send compliance-screened and approved by you, word for word.
P
September campaign
● LIVE
Recall · sent to 214 contacts · Tue 10:04
Hi James, it's The Court Physio. September's filling up fast - if that knee is still bothering you, I can find you a time this week. Reply STOP to opt out.
Good timing actually. Anything Thursday evening?
Thursday 18:20 or 19:00 - which works better?
18:20
Booked · confirmation sent · 31 replies handled today, 12 booked
Why lists go cold

Nobody plans to ignore their best asset. It just happens.

A reactivation campaign wakes your list up once. The harder problem is staying in touch after that - months pass, the list goes quiet again, and the revenue walks back out the door. That's the job this engine exists to do.

No time, every month

Writing, checking, sending and answering replies is a real afternoon of work - which is exactly why it never happens. We make it a ten-minute approval instead.

Fear of being spammy

Reasonable fear, wrong conclusion. A useful recall to someone genuinely due a visit isn't spam - it's good service. The line is consent, tone and restraint, and we hold all three.

Sends without a responder

The campaign is only half the machine. The money is in the replies - and replies come in bursts, at odd hours, and go cold in minutes. AI answering every one in seconds is what makes the send worth it.

How it works

A monthly rhythm that costs you ten minutes.

We plan, you approve, it sends, the AI books. Then the report tells you what happened, in plain English.

01

The calendar

Each month we plan the next one with you: who's due a recall, what's seasonal, what's genuinely worth saying. If there's nothing worth sending, we don't send - restraint is part of the service.

02

Screen and approve

Every list segment is checked against UK messaging rules before anything sends, documented in writing. You approve every message word for word.

03

Drip, never blast

Messages go out in small daily batches, weekdays, sensible hours. Opt-outs are honoured instantly and permanently, and the first message always carries one.

04

Every reply answered

The AI answers in seconds, in your voice, offers real times and books into your diary. Anything sensitive or unusual goes straight to your team with the thread attached.

05

The plain report

Sent, replied, booked, opted out - real numbers, no vanity metrics. Over a few months you learn exactly what your list responds to, and the calendar gets sharper.

The compliance bit, taken seriously.

Campaigns only ever go to your own list: existing customers and people who gave you their details in a way that allows it. Service messages - you're due a check-up, your MOT is due, your plan has sessions left - sit comfortably inside the rules. Marketing messages go only where consent or the soft opt-in genuinely covers them.

We screen every list before every send, document the basis in writing, carry an opt-out in the first message, and keep a suppression list that's honoured forever. No bought lists, ever - and if a segment doesn't pass the screen, it doesn't send. You'll hear that from us plainly.

The screen and the documented basis come with every campaign - the paperwork is part of the product.
10 min
of your time per month: read the plan, approve the wording, done. The engine does the rest, and the diary shows the result.
Pricing

Flat monthly fee. Pause any time.

No long lock-in, 30 days' notice. Most businesses start with a one-off reactivation campaign to wake the list, then the engine keeps it warm.

Wake it up first
a one-off Reactivation & Recall campaign, scoped to your list
Flat fee per campaign
scoped on the call
Campaigns Engine
monthly calendar · compliance screen · every reply answered and booked · plain report
£197
/month
The standing rhythm
With Pikul Reception
run campaigns yourself on Pikul Reception, the self-serve version, with the same drip and opt-out machinery
Opens September

Worth anchoring to your own numbers: if a returning customer is worth £150 to £300, a couple of rebooked visits cover the month - and recalls tend to be the warmest message a business can send, because the person genuinely was due to come back. No results promised; the monthly report does the talking.

Questions

The questions owners ask first.

How is this different from a reactivation campaign?
Reactivation is the one-off defibrillator: a focused campaign that wakes a dormant list. The Campaigns Engine is the heartbeat that follows - a light monthly rhythm that keeps the list warm so it never needs defibrillating again. They're priced separately because plenty of businesses only need the first one.
Is this legal under UK messaging rules?
Done our way, yes - and documented. Service messages to your own customers sit comfortably inside the rules; marketing messages go only where consent or the soft opt-in covers them, which we screen for before every send and put in writing. Opt-outs are instant and permanent, and no bought list will ever touch the engine.
Which channels do campaigns use?
SMS and WhatsApp for your own customers, email where that's the natural channel for your list. We match the channel to how each contact originally reached you - the message should arrive where the relationship lives.
How many messages will my list get?
Usually one send a month, sometimes none - if there's nothing worth saying, silence beats noise, and we'll tell you so. The engine is built on restraint: it's your name on every message.
What if someone replies with something complicated?
The AI answers what it knows from your approved information and hands anything sensitive, clinical or unusual straight to your team with the full thread. It never improvises and never gives medical, legal or financial advice.
Can we pause it?
Any month, with a sentence. It's a rolling service with 30 days' notice - the engine exists to serve the calendar, not to lock you in.

Find out what your list would say back.

The free strategy call includes a ten-minute look at what's actually in your booking system - and what a calendar of honest campaigns could do with it.

Book a free strategy call Call