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For physio, osteo, chiro and wellness clinics

Someone in pain doesn’t wait for opening hours.

They wake up with a locked back at 6am, message three clinics and book the first one that answers. Pikul Front Desk replies in seconds, asks the sensible questions and books them into your diary. Your clinicians are never replaced and always behind it.

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Answers on WhatsApp, Instagram, Messenger, web chat, SMS, email (in beta) and Telegram.

An illustration.

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Today

14:12:20

Booked elsewhere

Your inbox 2New enquiry
  1. Hi, can I book an appointment this week?
  2. Delivered. No reply.
  3. Hello? Is anyone there?
  4. 12:41 · They book with another clinic
  5. Hi, so sorry for the slow reply. We have Thursday at 10:00 if that works?
  6. Thanks, but I’ve already booked with another clinic.
With Pikul

11:43:44

Booked and paid · 1 min 44 s

Pikul Front DeskOnline · replies instantly
  1. Hi, can I book an appointment this week?
  2. Hi, thanks for getting in touch. Happy to help. Is this your first visit to the clinic, and what would you like to be seen for?
  3. Yes, first visit. I’d like an initial assessment.
  4. Checked the clinic diary · 2 appointments this week
  5. We have Thursday at 10:00 or Friday at 14:30. Which suits you best?
  6. Thursday 10:00 please.
  7. Lovely. To secure Thursday at 10:00 there’s a £50 booking deposit, taken off your session fee. Tap below to pay securely. It takes a few seconds.Booking deposit£50.00Pay securelyStripeApple PayGoogle PayCard
  8. Deposit paid with Apple Pay · £50.00 ✓
  9. You’re booked for Thursday at 10:00. Your confirmation, directions and new patient form are on their way, and I’ll send you a reminder before your appointment.
  10. Thursday
  11. Hi, just a quick reminder that your appointment at the clinic is today at 10:00. If you need anything, message us here. We’re here 24/7.
  12. Perfect, thank you. See you at 10.

One patient enquiry, any text channel. An illustration.

That’s Pikul Front Desk. Every patient enquiry answered, booked and paid in the chat, 24/7, with reminders that cut no-shows. Don’t take our word for it: message the demo and see how it answers you.

Where clinics leak patients

Pain shops around. Silence loses.

Musculoskeletal pain is the most time-sensitive enquiry in private healthcare: it arrives at odd hours, it is motivated, and it books the first credible answer. Everything below is a fixable leak.

The 6am and 9pm enquiries

Backs seize at night and after work. A clinic that answers at 6am books the 9:20 slot; a clinic that answers at 9am finds the patient already booked elsewhere.

Reception is treating

In many clinics the person answering the phone is also the clinician. Every ring mid-session is a lose-lose: interrupt care, or lose the caller.

Courses that fizzle out

Patients improve, cancel session five of six and drift: no recall, no rebook, no closure. That is clinical follow-through and revenue, both left on the table.

What Pikul Front Desk does

Front-of-house, handled. Clinical judgement, untouched.

Trained on your clinic: services, fees, insurers, practitioners and booking rules. It answers only from what you approve.

New patient enquiries

“Do you treat sciatica?”, “how much is an initial assessment?”, “are you covered by Bupa?”: answered in seconds from your approved information, with the next question asked.

Booking that respects your diary

Initial vs follow-up appointment types, the right practitioner, urgent slots protected, email before confirmation, reminders that cut no-shows.

Courses completed, patients recalled

Unfinished treatment plans and lapsed patients re-invited politely through recall campaigns: clinically sensible, PECR-screened, booked back into the diary.

Reviews that reflect the care

Patients asked for a Google review at the right moment via the Review Engine, because the clinic that fixed a back deserves to outrank the one that answers fastest on ads.

Safe by design

It books and signposts. Your clinicians decide.

No triage, no health advice

It never diagnoses and never advises on symptoms. Your clinicians keep every clinical decision.

Red flags are urgent handoffs

Red-flag patterns are signposted to 999, A&E or 111 as appropriate and flagged to your team with the full conversation, the same moment they appear.

Insurers and fees, from your list

It answers from your approved list (which insurers you work with, self-pay fees, what needs a referral) and takes details for your team where a case needs checking rather than guessing.

How data and security are handled
The evidence

The evidence matches the instinct.

Web leads called within a minute converted up to 391% better in Velocify’s study; within the hour, you are about seven times more likely to qualify the lead. And 80% of patients say they want to book any time, from their phone, which is precisely what a pain enquiry at 6am is trying to do.

7×more likely to qualify an enquiry that is answered within the hour.Source: Harvard Business Review, 2011
391%higher conversion when a web lead was called within the first minute, in Velocify’s study of 3.5 million leads.Source: Velocify
80%of patients want to schedule appointments any time, from home or their phone.Source: Experian Health, 2025
Already live with UK clinics

Clinics we work with.

Kann Foot Surgery

Consultant podiatric surgeon, Chelmsford. A content day, a new website and Pikul Front Desk answering every website enquiry.

London Foot & Ankle Surgery

Harley Street. Pikul produces their film and runs Pikul Front Desk and the automations behind it.

Bunion Surgeon

Built with Pikul from scratch: website, content, social media ads and Pikul Front Desk.

“They set up and handle our AI receptionist and automations, so patient enquiries are answered and followed up around the clock.”
Kaser Nazir · London Foot and Ankle Surgery and Bunion Surgeon, Harley Street

See the full stories

Pricing

Priced on the call.

Every build is custom. We scope it with you on a 30-minute call with Rafal and quote in writing before any work starts. The scope, term and notice period are agreed in writing too. Pikul takes on a small number of new partners each month.

Where most clinics start

Pikul Front Desk

Every text channel plus missed-call text-back, answered and booked, trained personally on your clinic, safe handover rules built in.

Add when you’re ready

Pikul Voice AI phone answering, recall campaigns and the Review Engine. Each is scoped on your call and quoted in writing.

Popular add-ons here: recall campaigns for unfinished courses and the Review Engine. Phone-first? Start smaller with missed-call text-back or after-hours answering. Larger and multi-site systems are scoped individually.

Questions

What clinic owners ask first.

Will it try to triage or give health advice?
No. It books, informs and signposts; it never diagnoses, never advises on symptoms, and treats red-flag patterns as urgent handoffs with clear signposting to 999, A&E or 111 as appropriate. Your clinicians keep every clinical decision.
We’re a small clinic; the clinician IS reception. Is this overkill?
You’re the exact clinic it was built for. It takes the message channels off your plate entirely (web chat, WhatsApp, social, email), so mid-session you’re only ever choosing whether to answer the phone, not six inboxes.
Does it handle insurers and payment questions?
It answers from your approved list (which insurers you work with, self-pay fees, what needs a referral) and takes details for your team where a case needs checking rather than guessing.
Can it book the right appointment types?
Yes: initial assessments vs follow-ups, the right practitioner, correct durations, urgent slots held back if you protect them. Your booking rules are part of its training, and you sign everything off before go-live.
What about patient data?
Your clinic remains the data controller; Pikul and the configured platform act as processors under a written DPA, with secure storage and human routing for anything sensitive. Details on the security page.
A small number of new partners each month

Test your own clinic tonight.

Message your clinic at 9pm as a patient would. What happens next is your audit. Then book a 30-minute call with Rafal and we’ll map every leak it finds.

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