Services / For physio & wellness clinics
For physio, osteo, chiro & wellness clinics

Someone in pain doesn't wait for opening hours.

They wake up with a locked back at 6am, message three clinics, and book the first one that answers. Pikul AI replies in seconds on WhatsApp, web chat, social and email, asks the sensible questions, and books them into your diary - with your clinicians never replaced and always behind it.

Pikul AI is live right now - answering and booking enquiries 24/7 for businesses across the UK.
P
Clinic reception
● LIVE
Web chat · Mon 06:12
My back's gone into spasm overnight, can barely stand up straight. Can anyone see me today??
That sounds rough - let's get you seen. I have an urgent slot today at 9:20 or 11:40 with the physio. Which works? If you have any numbness around the groin, trouble with the bladder or bowels, or weakness in both legs, please treat it as an emergency and call 999 or go to A&E now.
9:20 please, it's just my lower back
Booked for 9:20. Pop me your email for the confirmation and parking details - and take it gently getting in. ✅
Where clinics leak patients

Pain shops around. Silence loses.

Musculoskeletal pain is the most time-sensitive enquiry in private healthcare: it arrives at odd hours, it's motivated, and it books the first credible answer. Everything below is a fixable leak.

The 6am and 9pm enquiries

Backs seize at night and after work. A clinic that answers at 6am books the 9:20 slot; a clinic that answers at 9am finds the patient already booked elsewhere.

Reception is treating

In many clinics the person answering the phone is also the clinician. Every ring mid-session is a lose-lose: interrupt care, or lose the caller.

Courses that fizzle out

Patients improve, cancel session five of six, and drift - no recall, no rebook, no closure. That's clinical follow-through and revenue, both left on the table.

What it handles

Front-of-house, handled. Clinical judgement, untouched.

Trained on your clinic: services, fees, insurers, practitioners, booking rules. It answers only from what you approve - and it's built to know what it must not answer.

01

New patient enquiries

"Do you treat sciatica?", "how much is an initial assessment?", "are you covered by Bupa?" - answered in seconds, correctly, every time, with the next question asked.

02

Red flags, straight to humans

It never diagnoses and never advises on symptoms. Red-flag patterns are signposted to urgent care immediately and flagged to your team with the full conversation - the same moment they appear.

03

Booking that respects your diary

Initial vs follow-up appointment types, the right practitioner, urgent slots protected, email before confirmation, reminders that cut no-shows.

04

Courses completed, patients recalled

Unfinished treatment plans and lapsed patients re-invited politely through recall campaigns - clinically sensible, PECR-screened, booked back into the diary.

05

Reviews that reflect the care

Recovered patients asked for a Google review at the right moment via the Review Engine - because the clinic that fixed a back deserves to outrank the one that answers fastest on ads.

The evidence matches the instinct.

Enquiries contacted within a minute convert up to 391% better; within the hour, you're about seven times more likely to qualify the lead. And 80% of patients say they want to book any time, from their phone - which is precisely what a pain enquiry at 6am is trying to do.

more likely to qualify an enquiry answered within the hour. A locked back at 6am is the definition of an enquiry with a deadline.
Pricing

Starting points.

If an initial assessment plus a course is worth £250 to £400 to your clinic, one or two extra patients a month cover any of these several times over.

Pro · the AI Receptionist
every text channel, trained personally on your clinic, safe triage rules built in
£495
/month + £750 setup
Where most clinics start
Complete · Full Front Desk
adds live phone answering, missed-call text-back and a bespoke automation
from £995
/month + setup from £1,250

Popular add-ons here: recall campaigns for unfinished courses · Review Engine · Missed-Call Rescue for clinics where the phone is king. No long lock-in - 30 days' notice.

Questions

What clinic owners ask first.

Will it try to triage or give health advice?
No. It books, informs and signposts - it never diagnoses, never advises on symptoms, and treats red-flag patterns as urgent handoffs with clear signposting to 999, A&E or 111 as appropriate. Your clinicians keep every clinical decision.
We're a small clinic - the clinician IS reception. Is this overkill?
You're the exact clinic it was built for. It takes the message channels off your plate entirely - web chat, WhatsApp, social, email - so mid-session you're only ever choosing whether to answer the phone, not six inboxes. The self-serve platform, Pikul AI (opening this September), exists precisely for smaller clinics, and Missed-Call Rescue or the Full Front Desk can pick up the phone side when you're ready.
Does it handle insurers and payment questions?
It answers from your approved list - which insurers you work with, self-pay fees, what needs a referral - and takes details for your team where a case needs checking rather than guessing.
Can it book the right appointment types?
Yes: initial assessments vs follow-ups, the right practitioner, correct durations, urgent slots held back if you protect them. Your booking rules are part of its training, and you sign everything off before go-live.
What about patient data?
Your clinic remains the data controller; Pikul and the configured platform act as processors under a written DPA, with secure storage and human routing for anything sensitive. Details on the security page.

Test your own clinic tonight.

Message your clinic at 9pm as a patient would. What happens next is the audit - and the free version maps every leak it finds.

Book a free strategy call Call