The 8pm legal question instructs whoever answers first.
Legal needs arrive with life events (the house purchase, the dispute, the divorce) and get researched at night. Pikul Front Desk answers every enquiry in seconds, triages the matter type and books the consultation into your diary. It never gives legal advice; your solicitors stay the solicitors.
Answers on WhatsApp, Instagram, Messenger, web chat, SMS, email (in beta) and Telegram.
An illustration.
14:12:20
Booked elsewhere
- Hi, can I book a consultation this week?
- Delivered. No reply.
- Hello? Is anyone there?
- 12:41 · They book with a competitor
- Hi, so sorry for the slow reply. We have Thursday at 10:00 if that works?
- Thanks, but I’ve already booked somewhere else.
11:43:44
Booked and paid · 1 min 44 s
- Hi, can I book a consultation this week?
- Hi, thanks for getting in touch. Happy to help. Is this a new matter with us, and what would you like to discuss?
- Yes, a new matter. I’d like to talk through where I stand.
- Checked the diary · 2 consultations this week
- We have Thursday at 10:00 or Friday at 14:30. Which suits you best?
- Thursday 10:00 please.
- Lovely. To secure Thursday at 10:00 there’s a £50 booking deposit, taken off your fee. Tap below to pay securely. It takes a few seconds.Booking deposit£50.00Pay securelyStripeApple PayGoogle PayCard
- Deposit paid with Apple Pay · £50.00 ✓
- You’re booked for Thursday at 10:00. Your confirmation and details are on their way, and I’ll send you a reminder before your appointment.
- Thursday
- Hi, just a quick reminder that your appointment is today at 10:00. If you need anything, message us here. We’re here 24/7.
- Perfect, thank you. See you at 10.
One enquiry, any text channel. An illustration.
That’s Pikul Front Desk. Every enquiry answered, booked and paid in the chat, 24/7. Don’t take our word for it: message the demo and see how it answers you.
The gap between enquiry and consultation is where instructions disappear.
Most firms answer well in office hours, between hearings and completions. The leak is everywhere else, and legal needs don’t keep office hours: they arrive with life events and get researched the same evening.
The evening life event
Conveyancing quotes, employment disputes, family matters: researched at 8pm, enquired about at 9. The firm that responds the next afternoon is usually second on a shortlist of one.
In court, in meetings
Fee earners are doing the work, which is when new matters call. An unanswered new-enquiry line is the most expensive silence in the building.
The unconverted quote book
Conveyancing quotes never chased, initial consultations that didn’t instruct, old clients whose circumstances changed: a pipeline sitting in the practice management system, politely ignored.
The front-of-house work, minus the office hours.
Trained on your firm: your practice areas, fee approach, teams and booking rules. It answers only from what you approve.
New enquiries answered
Practice areas, fee approach, “what happens first”: answered in seconds, in your tone, with the next sensible question asked instead of a callback form.
Matters triaged
Conveyancing to the property team, disputes to litigation, family to family: the right questions asked per matter type, so enquiries land with the right fee earner already shaped.
Consultations booked, email first
Real slots offered in the chat, email collected before anything is confirmed, reminders sent so initial consultations actually happen.
Follow-ups and reviews
Quotes followed up politely, past clients re-contacted through campaigns you approve word for word, and clients asked for a Google review via the Review Engine.
Advice comes from solicitors, full stop.
Never legal advice
Set up from day one, and tested before go-live: no advice on the merits, no “do I have a case” answers, no deadlines interpreted.
Substantive matters go to your team
Anything substantive routes to your team with the full conversation attached, and urgent matters are flagged the same moment.
Approved answers only
It answers practical questions from the information you approve: practice areas, fee approach, process and availability.
Speed decides who gets instructed.
Web leads called within the first minute converted up to 391% better in Velocify’s study, and replying within the hour makes qualifying the enquiry about seven times more likely. Legal shoppers request three conveyancing quotes in ten minutes: the firm that answers first frames the decision, and the first reply usually frames the instruction.
Over fifteen years in marketing for major brands taught me one thing that applies directly to law: attention is expensive, and reply speed decides whether it converts. This installs the reply speed.Rafal Pikul, founder of Pikul Agency
Priced on the call.
Every build is custom. We scope it with you on a 30-minute call with Rafal and quote in writing before any work starts. The scope, term and notice period are agreed in writing too. Pikul takes on a small number of new partners each month.
Pikul Front Desk
Every text channel plus missed-call text-back, answered and booked, trained personally on your firm.
Add when you’re ready
Pikul Voice AI phone answering, recall campaigns and the Review Engine. Each is scoped on your call and quoted in writing.
Larger and multi-site systems are scoped individually.
What partners and practice managers ask.
Will it give legal advice?
How much does an AI receptionist for a law firm cost?
What about confidentiality?
Does it work with our case management system?
How fast can we go live?
Find your firm’s leak.
A 30-minute call with Rafal looks at how new enquiries reach you today (phone, web, email, referrals) and shows you exactly where instructions are slipping out.
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