Legal needs arrive with life events - the house purchase, the dispute, the divorce - and get researched at night. Pikul AI answers every enquiry in seconds - web chat, WhatsApp, email - triages the matter type, and books the consultation straight into your diary. It never gives legal advice; your solicitors stay the solicitors.
Most firms answer well - in office hours, between hearings and completions. The leak is everywhere else, and legal needs don't keep office hours: they arrive with life events and get researched the same evening.
Conveyancing quotes, employment disputes, family matters - researched at 8pm, enquired about at 9. The firm that responds the next afternoon is usually second on a shortlist of one.
Fee earners are doing the work - which is when new matters call. An unanswered new-enquiry line is the most expensive silence in the building.
Conveyancing quotes never chased, initial consultations that didn't instruct, old clients whose circumstances changed - a pipeline sitting in the practice management system, politely ignored.
Trained on your firm: your practice areas, fee approach, teams and booking rules. It answers only from what you approve - and it never gives legal advice.
Practice areas, fee approach, “what happens first” - answered in seconds, in your tone, with the next sensible question asked instead of a callback form.
Conveyancing to the property team, disputes to litigation, family to family - the right questions asked per matter type, so enquiries land with the right fee earner already shaped.
Real slots offered in the chat, email collected before anything is confirmed, reminders sent so initial consultations actually happen.
A hard rule, not a setting: no advice on the merits, no “do I have a case” answers, no deadlines interpreted. Anything substantive routes to your team with the full conversation attached - and urgent matters are flagged the same moment.
Quotes followed up politely, past clients re-contacted through campaigns you approve word for word, and satisfied clients asked for a Google review via the Review Engine.
The evidence is blunt: enquiries contacted within the first minute convert up to 391% better, and replying within the hour makes qualifying the enquiry about seven times more likely. Legal shoppers request three conveyancing quotes in ten minutes - the firm that answers first frames the decision.
Fifteen years in marketing for major brands taught me one thing that applies directly to law: attention is expensive, and reply speed decides whether it converts. This installs the reply speed.
Published prices are starting points for a typical single-office firm; multi-site and high-volume systems are scoped individually with an itemised quote. One or two extra booked clients a month can cover the cost several times over - anchor it to your own numbers.
Add when ready: recall campaigns (flat fee per campaign) · Review Engine £147/month · Missed-Call Rescue £199/month. No long lock-in - 30 days' notice.
The free 20-minute audit looks at how new enquiries reach you today - phone, web, email, referrals - and shows you exactly where instructions are slipping out.