Case Studies

Work for names that open every door.

Trusted by global brands - now building practical AI growth systems for ambitious SMEs and clinics. A closer look at a few of them.

Letter of recommendation from Berkshire Hathaway HomeServices
Letter of recommendation · click to enlarge
Brand filmEventLaunch

Berkshire Hathaway HomeServices

Warren Buffett's global real-estate brokerage franchise network.
Challenge

For the international expansion of their global real-estate business, BHHS needed their London launch captured and turned into a film their worldwide network would be proud to share.

What we did

Berkshire Hathaway HomeServices approached us ahead of their visit to London. Over several days we joined their meetings, spent time with the executive team - led by Chairman Gino Blefari - and captured everything on camera, from video to photography. We then produced the official launch film, working through multiple edits and variations until we reached a final cut we were genuinely proud to put our name to. Berkshire Hathaway went on to distribute it across their worldwide partner network.

Result

A lasting relationship and a formal letter of recommendation from the Chairman: "The whole process of working with Rafal was smooth, seamless and ultimately successful. He has been an invaluable asset to us, and we have no doubt that he'd bring the same results to any other business." - Gino Blefari, Chairman.

What this proves: we can operate around senior people, premium brands and high-trust business environments.
Berkshire Hathaway HomeServices event
Berkshire Hathaway launch film
Berkshire Hathaway HomeServices, Warren Buffett's network
Gary Vaynerchuk film
"Rafal Pikul crushed it when he filmed me in London for the DailyVee."Gary Vaynerchuk, Chairman of VaynerX (via X)
ContentSocialVideo

Gary Vaynerchuk

Entrepreneur, investor and bestselling author - "the world's leading expert in social media marketing" (Forbes).
Challenge

When VaynerMedia opened its first international office in London, Gary needed a partner to capture compelling social content across Europe.

What we did

For over three years we created and delivered content for team GaryVee throughout Europe - fast, evergreen, talked-about pieces built for social-first distribution.

Result

Some of the most important moments in VaynerMedia London's history, captured and shared - content seen over 1 million times across social channels.

What this proves: we understand fast, social-first content that earns attention.
Rafal Pikul with Gary Vaynerchuk
Gary Vaynerchuk tweet praising Rafal Pikul
Gary Vaynerchuk film
Letter of recommendation from The Regenerative Clinic
Letter of recommendation · click to enlarge
ContentPatient StoriesLead GenerationPaid AdsWebsiteStrategy

The Regenerative Clinic

A Central London clinic offering innovative regenerative treatment options, alongside its sister company, The London Hip Clinic.
Challenge

Advanced, often complex regenerative treatments are hard to explain. The clinic needed content and campaigns that built trust, made the science clear, and brought the right patients through the door.

What we did

We supported the clinic across content production, lead generation, paid advertising, website development and wider digital marketing strategy. We were also asked to create content for their sister company, The London Hip Clinic. For both clinics we interviewed real patients and produced their journey stories - a powerful, trust-building asset for the clinics, and a genuinely helpful resource for people deciding whether to become patients.

Result

A glowing letter of recommendation from the clinic's founder: "Pikul.Agency assisted us with content production, lead generation, paid advertising, website development and wider digital marketing strategy. Their work consistently went beyond simply completing tasks. I would be happy to recommend Rafal Pikul and Pikul.Agency to any organisation looking for a creative, dependable and commercially minded marketing partner." - Daniel Smith, Founder.

What this proves: we can explain complex healthcare services in a way that builds trust and patient enquiries.
Patient journey story Patient journey story Patient journey story
Direct Line home insurance brand film
"Thank you for your hard work on this project. We are very pleased."Direct Line, Marketing team
AnimationExplainerCompliance

Direct Line

A nationally recognised brand leading the UK's direct car-insurance industry.
Challenge

Direct Line came to Pikul to rethink their internal marketing - a series of videos explaining their products and services in an engaging, educational way.

What we did

We blended footage of real people with engaging animations, working closely with Direct Line's creative and compliance departments so every idea was on-brand and above board.

Result

A complex message made simple and relatable. The reception on social media was so strong that Direct Line extended the campaign and doubled engagement.

What this proves: we can simplify regulated or complex information without losing brand control.
Direct Line home insurance animation still
Direct Line guaranteed hire car film
Direct Line contents cover animation still

These films were produced for Direct Line some years ago and are shown here solely as examples of our production work. They may not reflect Direct Line's current products, cover levels, pricing or policy terms, and should not be relied upon as a description of what Direct Line offers today. "Direct Line" and related names and logos are the property of their respective owner and appear here for identification purposes only; their use does not imply any current affiliation with, or endorsement or sponsorship by, Direct Line.

London Foot & Ankle Surgery film
"Pikul.Agency helped us launch Bunion Surgeon as a specialist brand for minimally invasive bunion surgery, supporting us across website, social media, content, photography, video, graphics and paid advertising.

On top of that, they set up and handle our AI receptionist and automations, so patient enquiries are answered and followed up around the clock.

Rafal and his team were flexible, responsive, easy to communicate with, and helped us capture enquiries more effectively. I would highly recommend Pikul.Agency to any clinic or medical business looking for a creative, reliable, and strategic marketing partner."
London Foot & Ankle Surgery · Bunion Surgeon
WebsiteVideoContentPaid AdsAI ReceptionistAutomations

Bunion Surgeon

A specialist brand of London Foot & Ankle Surgery, one of London's leading private clinics on Harley Street.
Challenge

London Foot & Ankle Surgery asked Pikul to launch a new, dedicated brand - Bunion Surgeon - focused on minimally invasive bunion surgery.

What we did

We built the brand from the ground up: website, social profiles and a full content engine of video, photography and graphics for both London Foot & Ankle Surgery and Bunion Surgeon, plus an improved lead pathway and Meta & Google ads.

Result

A new specialist brand created to focus on minimally invasive bunion surgery, with a dedicated website, social media channels, content assets, and Meta and Google ads set up and running to support patient enquiries.

What this proves: we can build a specialist healthcare brand from website to content to paid ads and lead capture.
London Foot & Ankle Surgery film
London Foot and Ankle Surgery photography
London Foot and Ankle Surgery photography
Eaton transformer film
"We are very happy with the result. Thank you so much for your work."Eaton, Marketing team
Video3D AnimationFilmingCorporateB2B

Eaton

A global intelligent power management company - "we make what matters work".
Challenge

Eaton needed a film to explain one of their medium-voltage transformer products clearly and compellingly, combining real footage with the technical detail that is difficult to show on camera alone.

What we did

We produced the video end to end, blending live filming with advanced 3D animation to bring the inner workings of the transformer to life. After a successful first film, Eaton asked us to create a second one - a piece we were even prouder of.

Result

Two technical films Eaton's team were genuinely happy with, explaining a complex product simply, and a global client who came back for more.

What this proves: we can make technical B2B services easier to understand and sell.
Eaton transformer film, second video
Eaton transformer 3D render
London Real social film for Brian Rose
ContentSocialVideoBrand

London Real

The media company and podcast founded by entrepreneur and broadcaster Brian Rose - home to over a thousand long-form interviews and billions of views.
Challenge

Brian Rose brought us in to create social-media content that promotes the London Real brand and documents his journey as an entrepreneur and broadcaster - pieces built to travel and grow his audience on social.

What we did

We produced social-first video for Brian and London Real - capturing his story and shaping it into scroll-stopping content designed for reach and engagement across his channels.

Result

The first film landed so well that Brian asked us to make more - an ongoing run of content documenting his journey and building the London Real brand on social.

What this proves: we can turn a founder’s story into social-first content that builds a personal brand and keeps an audience coming back.
London Real social film for Brian Rose London Real vertical social cut-down
London Real social content for Brian Rose

Want results like these for your business?

Start with a free Strategy Call, or talk to Rafal directly.

Book a free strategy call Call