Work for names that open every door.
Fifteen years of content and campaigns for global brands, now growth systems for clinics and service businesses. A closer look at a few of them.
Letter of recommendation. Select to enlarge.Berkshire Hathaway HomeServices
Warren Buffett’s global real-estate brokerage franchise network.
For the international expansion of their real-estate business, BHHS needed their London launch captured and turned into a film their worldwide network would be proud to share.
Over several days we joined their meetings, spent time with the executive team, led by Chairman Gino Blefari, and captured everything on film and in photographs. We then produced the official launch film, working through edits and variations until we reached a final cut we were proud to put our name to. Berkshire Hathaway went on to share it across their worldwide partner network.
A lasting relationship and a formal letter of recommendation from the Chairman: “The whole process of working with Rafal was smooth, seamless and ultimately, successful. He has been an invaluable asset to us, and we have no doubt that he’d bring the same results to any other business.” Gino Blefari, Chairman.
What this shows: we work comfortably around senior people, premium brands and high-trust environments.
Kann Foot Surgery
Mr Ewan Kannegieter, Consultant Podiatric Surgeon based in Chelmsford, with clinics in London and Saffron Walden.
Ewan came to us to improve his website and grow his brand.
One content day of photography and film. A new website built around the enquiry, using that material throughout. And Pikul Front Desk on the website, answering questions about appointments, fees and locations and booking consultations in a few messages, alongside Cliniko online booking.
A new practice website at kannfootsurgery.com, with his own photography and film throughout, and every website enquiry answered at any hour. Visit kannfootsurgery.com
What this shows: one partner can take a specialist from how they look to how every enquiry is answered.
London Foot & Ankle Surgery film“Pikul.Agency helped us launch Bunion Surgeon as a specialist brand for minimally invasive bunion surgery … On top of that, they set up and handle our AI receptionist and automations, so patient enquiries are answered and followed up around the clock.”Kaser Nazir, London Foot and Ankle Surgery · Bunion Surgeon
London Foot & Ankle Surgery and Bunion Surgeon
A leading private foot and ankle practice on Harley Street, and Bunion Surgeon, its specialist brand for minimally invasive bunion surgery.
London Foot & Ankle Surgery works with us on film and on how patient enquiries are answered. When they decided to launch a specialist brand for minimally invasive bunion surgery, they asked us to help build it.
For London Foot & Ankle Surgery we produce video and set up and run Pikul Front Desk with the automations behind it. For Bunion Surgeon we helped build the brand from scratch: the website, the content and the social media ads, with Pikul Front Desk answering its enquiries too.
A new specialist brand with its own website, content and ads, and patient enquiries for both brands answered and followed up around the clock.
What this shows: we can build a specialist healthcare brand and answer every enquiry it creates.
Gary Vaynerchuk in London“Rafal Pikul crushed it for me when he filmed me in London for DailyVee.”Gary Vaynerchuk, Chairman of VaynerX, on X
Gary Vaynerchuk
Entrepreneur, investor and bestselling author, “the world’s leading expert in social media marketing” (Forbes).
When VaynerMedia opened its first international office in London, Gary needed a partner to capture social content across Europe.
For over three years we created and delivered content for Team GaryVee throughout Europe: fast, evergreen pieces built for social-first distribution.
Some of the most important moments in VaynerMedia London’s history, captured and shared: content seen over a million times across social channels.
What this shows: we understand fast, social-first content that earns attention.
Letter of recommendation. Select to enlarge.The Regenerative Clinic
A Central London clinic offering regenerative treatment options, alongside its sister company, The London Hip Clinic.
Advanced regenerative treatments are hard to explain. The clinic needed content and campaigns that built trust, made the science clear and brought the right patients through the door.
We supported the clinic across content production, lead generation, paid advertising, website development and wider digital marketing strategy, and created content for its sister company, The London Hip Clinic. For both, we interviewed real patients and produced their journey stories: a trust-building asset for the clinics and a genuinely helpful resource for people deciding whether to become patients.
A letter of recommendation from the clinic’s founder: “Their work consistently went beyond simply completing tasks. … I would be happy to recommend Rafal Pikul and Pikul.Agency to any organisation looking for a creative, dependable, and commercially minded marketing partner.” Daniel Smith, Founder.
What this shows: we can explain complex healthcare in a way that builds trust and patient enquiries.
Home insurance film“Thank you for your hard work on this project. We are very pleased.”Direct Line, marketing team
Direct Line
A nationally recognised UK insurance brand.
Direct Line asked us to rethink a series of videos explaining their products and services in an engaging, educational way.
We blended footage of real people with animation, working closely with Direct Line’s creative and compliance teams so every idea was on-brand and above board.
A complex message made simple and relatable. The response on social media was strong enough that Direct Line extended the campaign and doubled engagement.
What this shows: we can simplify regulated or complex information without losing brand control.
These films were produced for Direct Line some years ago and are shown solely as examples of our production work. They may not reflect Direct Line’s current products, cover levels, pricing or policy terms. “Direct Line” and related names and logos belong to their owner and appear here for identification only; this does not imply any current affiliation with, or endorsement by, Direct Line.
Transformer film“We are very happy with the result. Thank you so much for your work.”Eaton, marketing team
Eaton
A global intelligent power management company.
Eaton needed a film to explain one of their medium-voltage transformers clearly, combining real footage with technical detail that is hard to show on camera alone.
We produced the film end to end, blending live filming with 3D animation to show the inner workings of the transformer. After the first film, Eaton asked us to make a second.
Two technical films that explain a complex product simply, and a global client who came back for more.
What this shows: we can make technical B2B products easier to understand and sell.
London Real
The media company and podcast founded by entrepreneur and broadcaster Brian Rose.
Brian Rose brought us in to create social content that promotes the London Real brand and documents his journey as an entrepreneur and broadcaster.
We produced social-first video for Brian and London Real, shaping his story into content designed for reach and engagement across his channels.
The first film landed well enough that Brian asked for more: an ongoing run of content building the London Real brand on social.
What this shows: we can turn a founder’s story into content that builds a personal brand.
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