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For private clinics

The evening enquiry books wherever answers first.

Patients research treatments after work, message from the sofa and book with whoever replies. Pikul Front Desk answers every enquiry in seconds, qualifies it and books it into your diary. Trained on your clinic, with your team always behind it.

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Answers on WhatsApp, email, Instagram, Messenger, web chat, SMS and Telegram.

Your speciality: Surgeons and specialist clinics Dental Aesthetics and beauty Physio and wellness

An illustration.

Skip the animation
Today

14:12:20

Booked elsewhere

Your inbox 2New enquiry
  1. Hi, can I book a consultation this week?
  2. Delivered. No reply.
  3. Hello? Is anyone there?
  4. 12:41 · They book with another clinic
  5. Hi, so sorry for the slow reply. We have Thursday at 10:00 if that works?
  6. Thanks, but I’ve already booked with another clinic.
With Pikul

11:43:44

Booked and paid · 1 min 44 s

Pikul Front DeskOnline · replies instantly
  1. Hi, can I book a consultation this week?
  2. Hi, thanks for getting in touch. Happy to help. Is this your first visit to the clinic, and what would you like to be seen for?
  3. Yes, first visit. I’d like a consultation to talk through my options.
  4. Checked the clinic diary · 2 appointments this week
  5. We have Thursday at 10:00 or Friday at 14:30. Which suits you best?
  6. Thursday 10:00 please.
  7. Lovely. To secure Thursday at 10:00 there’s a £50 booking deposit, taken off your consultation fee. Tap below to pay securely. It takes a few seconds.Booking deposit£50.00Pay securelyStripeApple PayGoogle PayCard
  8. Deposit paid with Apple Pay · £50.00 ✓
  9. You’re booked for Thursday at 10:00. Your confirmation, directions and new patient form are on their way, and I’ll send you a reminder before your appointment.
  10. Thursday
  11. Hi, just a quick reminder that your appointment at the clinic is today at 10:00. If you need anything, message us here. We’re here 24/7.
  12. Perfect, thank you. See you at 10.

One patient enquiry, any text channel. An illustration.

That’s Pikul Front Desk. Every patient enquiry answered, booked and paid in the chat, 24/7, with reminders that cut no-shows. Don’t take our word for it: message the demo and see how it answers you.

Where clinics leak patients

The gap between enquiry and booking is where new patients disappear.

Most clinics answer well between 9 and 5, on the phone, when the desk isn’t already busy. The leak is everywhere else, and it is biggest when motivated patients are looking.

Evenings and weekends

Consultations get researched after work. An enquiry at 9pm answered at 9am the next day has usually already booked an assessment somewhere else.

The engaged-tone hours

Reception is with a patient, the phone rings out and there is no message trail to rescue it. That call may have been a full treatment plan.

The lapsed list

Hundreds of patients overdue a review or follow-up, courses that stopped halfway: revenue sitting in your booking system, waiting for a recall nobody has time to send.

What Pikul Front Desk does

The front desk work, minus the front desk hours.

Trained on your clinic: your treatments, fees, practitioners, opening hours and booking rules. It answers only from what you approve.

New patient enquiries

Fees, availability, “what does the first appointment involve”, nervous-patient questions: answered in seconds, in your tone, with the next sensible question asked.

Booking, email first

Real slots offered in the chat, email collected before anything is confirmed, reminders sent to protect the diary from no-shows.

Treatment interest, qualified

Higher-value enquiries are asked the right questions (treatment of interest, timing, self-pay or insured), so your clinicians inherit a warm, informed conversation.

Recalls and reviews

Lapsed patients politely re-invited through recall campaigns, and patients asked for a Google review at the right moment via the Review Engine.

Safe by design

Clinical questions stay with your clinicians.

No medical advice

Set up from day one never to give clinical advice, and tested before go-live. It answers fees, availability and what an appointment involves, and signposts anything clinical to your team or, when urgent, to the right emergency route.

Red flags go to a person

Red-flag symptoms and anything urgent are passed to your team straight away, with the full conversation attached.

Approved answers only

It answers from the information you approve, and you sign everything off before a single patient sees it.

How data and security are handled
The evidence

Patients have already changed how they book.

The evidence on speed is blunt: enquiries contacted within five minutes convert eight times more often than those contacted later, and answering within the hour makes qualifying the enquiry about seven times more likely.

80%of patients want to schedule appointments any time, from home or their phone.Source: Experian Health, State of Patient Access 2025
8×higher conversion when an enquiry is contacted within five minutes, rather than later in the first 24 hours.Source: InsideSales Lead Response Study 2021, 5.7 million inbound leads across 400+ companies
~3×as many web enquiries booked when specialist clinics respond within seconds: 55% against 19%.Source: Liine Healthcare Marketing Benchmark, 325,000 new-patient enquiries
7×more likely to qualify an enquiry that is answered within the hour.Source: Harvard Business Review, 1.25 million sales leads
Already live in UK private healthcare

Clinics we work with.

Kann Foot Surgery

Consultant podiatric surgeon, Chelmsford. A content day, a new website and Pikul Front Desk answering every website enquiry.

London Foot & Ankle Surgery

Harley Street. Pikul produces their film and runs Pikul Front Desk and the automations behind it.

Bunion Surgeon

Built with Pikul from scratch: website, content, social media ads and Pikul Front Desk.

The Motion Clinic Group

Clinician-led clinic group, Essex. Pikul built the website, and Pikul Front Desk answers its patient enquiries.

“They set up and handle our AI receptionist and automations, so patient enquiries are answered and followed up around the clock.”
Kaser Nazir · London Foot and Ankle Surgery and Bunion Surgeon, Harley Street

See the full stories

One clinic or several

One partner, from first enquiry to booked appointment.

Pikul Front Desk answers for every location in one place, and your website, phones, booking and payment are built to work with it. Patients see one brand; your team sees every conversation.

1

Pikul Front Desk

Every text enquiry answered and booked, on every channel.

2

Pikul Voice AI

Scoped per practice: calls answered when your team can’t pick up.

3

One website

Every location, specialist and treatment on one website, with booking and payment built in.

4

Systems connected

CRM and patient administration system linked in, where those systems allow.

Optional

A content day at your sites

Photography and film of your consultants, rooms and patient journey. It gives the website real faces, and gives your team months of material for social media.

See our film work

Built for governance

  • Written data processing agreement
  • Clinical input from Mr Ewan Kannegieter, the consultant surgeon on our advisory board, with sign-off by your clinicians
  • Impact assessment input for your data protection officer
  • Anything clinical or urgent handed to a person
Pricing

Priced on the call.

Every build is custom. We scope it with you on a 30-minute call with Rafal and quote in writing before any work starts. The scope, term and notice period are agreed in writing too.

Where most clinics start

Pikul Front Desk

Every text channel plus missed-call text-back, answered and booked, trained personally on your clinic.

Add when you’re ready

Pikul Voice AI phone answering, recall campaigns and the Review Engine. Each is scoped on your call and quoted in writing.

Phone-first? Start smaller with missed-call text-back or after-hours answering, and upgrade when you’re ready. Larger and multi-site systems are scoped individually.

Questions

What clinic owners and practice managers ask.

Will it give medical advice?
No. It is configured and tested before go-live never to give it. It answers clinic questions (fees, availability, what an appointment involves) and signposts anything clinical to your team or, when urgent, to the right emergency route. Red-flag symptoms are passed to your team straight away.
How much does an AI receptionist for a clinic cost?
Every build is custom, made for your clinic, so there’s no price list: it is a set-up fee plus a monthly fee, quoted in writing after a 30-minute call with Rafal, before any work begins.
What about patient confidentiality and GDPR?
Your clinic stays the data controller; Pikul acts as your processor under a written DPA, with our sub-processors listed in Annex A of the data processing agreement, sent with every proposal. Conversations are stored securely, sensitive cases route to humans, and your data is returned or deleted if we part ways, as the DPA sets out. The security page covers the detail.
Our reception team is excellent. Why add this?
Because they’re excellent 40 hours a week, and enquiries arrive across all 168. This covers the other 128 across your message channels and hands your team warm, qualified conversations each morning. With Pikul Voice AI, scoped per practice, the phone side is covered too.
How fast can we go live?
Timelines depend on scope and are set out in your written proposal. It starts with a focused discovery on your treatments, fees and booking rules, then testing until it sounds like your clinic. You sign everything off before a single patient sees it.
Next step

Find your clinic’s leak.

A 30-minute call with Rafal looks at how enquiries reach you today (phone, WhatsApp, forms, socials) and shows you where patients are most likely slipping out, and what to check first.

What happens next
  1. A reply from the Pikul Agency teamWith answers to your questions and the next steps.
  2. NDA and data agreement on requestSigned before you share anything sensitive.
  3. A written proposalScope, timeline, team and price, before any work begins.

WhatsApp messages are answered first by Pikul Front Desk, our AI assistant.

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