Aesthetics is bought on Instagram and booked in the DMs - price of lips, is there a patch test, can I come Saturday. Pikul AI answers every comment and message in seconds, in your tone, and books consultations straight into your diary. Your artistry gets the attention; the admin answers itself.
Clinics and salons do the hard part brilliantly - the work, the photos, the following. The leak is between the post and the diary, and it happens at the exact hours the audience is scrolling.
You're mid-treatment, gloves on, and four "how much for..." messages age in the inbox. By tonight, two of them have booked with whoever replied first.
Your audience researches treatments on Sunday evening. Answered Monday lunchtime, that enquiry is cold; answered in seconds, it's a Saturday consultation.
A diary that fills by DM also empties by silence: unanswered follow-ups, no reminders, lapsed regulars nobody re-invites. Each one is fixable with a system.
Trained on your treatments, prices, policies and tone - it answers only from what you approve, and it knows where the line is.
DM funnels turn "PRICES" under a reel into a private chat in seconds - and every booking is tracked back to the post that earned it.
Treatment menus, packages, patch test rules, aftercare basics, deposits - answered instantly and consistently, with first-timers handled gently.
Real slots in the chat, email before anything confirms, deposit rules explained where you use them, reminders that protect Saturdays from no-shows.
It never gives medical or treatment-suitability advice - medical history, contraindications and anything clinical go to your practitioner, flagged the moment they come up.
Lapsed clients politely recalled when they're due - tops-ups, maintenance, courses with sessions left - via campaigns, and happy clients asked for a review at the perfect moment.
A fast, warm, well-written reply tells a nervous first-timer everything about how your clinic runs. The numbers agree: enquiries contacted within a minute convert up to 391% better, and replying within the hour makes qualifying about seven times more likely.
Your competitors' DMs are slow. That's the opening.
Anchor to your own numbers: if a new client is worth £150 to £300 across a course of treatments, one or two extra bookings a month cover any tier here comfortably.
Also popular here: Review Engine £147/month · Campaigns Engine £197/month for lapsed-client recalls · the Content Engine when you want the posts as good as the replies. No long lock-in - 30 days' notice.
The free strategy call reviews how your enquiries flow today - DMs, comments, WhatsApp, walk-ins - and shows you what answering in seconds would change.