Your DMs are full of buyers. Somebody should answer them.
Aesthetics is bought on Instagram and booked in the DMs: price of lips, is there a patch test, can I come Saturday. Pikul Front Desk answers every comment and message in seconds, in your tone, and books consultations straight into your diary. Your artistry gets the attention; the admin answers itself.
Answers on WhatsApp, Instagram, Messenger, web chat, SMS, email (in beta) and Telegram.
An illustration.
14:12:20
Booked elsewhere
- Hi, can I book a consultation this week?
- Delivered. No reply.
- Hello? Is anyone there?
- 12:41 · They book with another clinic
- Hi, so sorry for the slow reply. We have Thursday at 10:00 if that works?
- Thanks, but I’ve already booked with another clinic.
11:43:44
Booked and paid · 1 min 44 s
- Hi, can I book a consultation this week?
- Hi, thanks for getting in touch. Happy to help. Is this your first visit to the clinic, and what would you like to talk about?
- Yes, first visit. I’d like a consultation to talk through my options.
- Checked the clinic diary · 2 consultations this week
- We have Thursday at 10:00 or Friday at 14:30. Which suits you best?
- Thursday 10:00 please.
- Lovely. To secure Thursday at 10:00 there’s a £50 booking deposit, taken off your treatment cost. Tap below to pay securely. It takes a few seconds.Booking deposit£50.00Pay securelyStripeApple PayGoogle PayCard
- Deposit paid with Apple Pay · £50.00 ✓
- You’re booked for Thursday at 10:00. Your confirmation and everything to know before you come in are on their way, and I’ll send you a reminder before your appointment.
- Thursday
- Hi, just a quick reminder that your consultation at the clinic is today at 10:00. If you need anything, message us here. We’re here 24/7.
- Perfect, thank you. See you at 10.
One client enquiry, any text channel. An illustration.
That’s Pikul Front Desk. Every client enquiry answered, booked and paid in the chat, 24/7, with reminders that cut no-shows. Don’t take our word for it: message the demo and see how it answers you.
The best content in the world can’t answer a DM.
Clinics and salons do the hard part brilliantly: the work, the photos, the following. The leak is between the post and the diary, and it happens at the exact hours the audience is scrolling.
DMs answered between clients
You’re mid-treatment, gloves on, and four “how much for…” messages age in the inbox. By tonight, two of them have booked with whoever replied first.
Sunday-night scrollers
Your audience researches treatments on Sunday evening. Answered Monday lunchtime, that enquiry is cold; answered in seconds, it’s a Saturday consultation.
No-shows and quiet weeks
A diary that fills by DM also empties by silence: unanswered follow-ups, no reminders, lapsed regulars nobody re-invites. Each one is fixable with a system.
From comment to consultation, in one conversation.
Trained on your treatments, prices, policies and tone. It answers only from what you approve, and it knows where the line is.
Comments become conversations
DM funnels turn “PRICES” under a reel into a private chat in seconds, and every booking is tracked back to the post that earned it.
Every price question answered
Treatment menus, packages, patch test rules, aftercare basics and deposits: answered instantly and consistently, with first-timers handled gently.
Consultations booked
Real slots in the chat, email before anything confirms, deposit and cancellation rules explained before booking, and reminders that protect Saturdays from no-shows.
Regulars, re-invited
Lapsed clients politely recalled when they’re due (top-ups, maintenance, courses with sessions left) via campaigns, and clients asked for a review at the right moment.
Suitability stays with your practitioner.
No treatment advice
Whether a treatment is right for someone is clinical judgement. The AI books the consultation where that conversation belongs, and flags medical history questions straight to your team.
Complaints go to you
Complaints get a polite acknowledgement and nothing more, with the full thread attached so you walk in informed. Public comment fights are never its job.
Your tone, your information
Warm, chatty, emoji if that’s you, none if it isn’t. It answers only from the information you approve.
In this industry, speed reads as professionalism.
A fast, warm, well-written reply tells a nervous first-timer everything about how your clinic runs. The numbers agree: web leads called within a minute converted up to 391% better in Velocify’s study, and replying within the hour makes qualifying about seven times more likely.
Your competitors’ DMs are slow. That’s the opening.
Clinics we work with.
Kann Foot Surgery
Consultant podiatric surgeon, Chelmsford. A content day, a new website and Pikul Front Desk answering every website enquiry.
London Foot & Ankle Surgery
Harley Street. Pikul produces their film and runs Pikul Front Desk and the automations behind it.
Bunion Surgeon
Built with Pikul from scratch: website, content, social media ads and Pikul Front Desk.
“They set up and handle our AI receptionist and automations, so patient enquiries are answered and followed up around the clock.”
Priced on the call.
Every build is custom. We scope it with you on a 30-minute call with Rafal and quote in writing before any work starts. The scope, term and notice period are agreed in writing too. Pikul takes on a small number of new partners each month.
Pikul Front Desk
Every text channel, trained personally on your clinic, booked into your diary.
DM Funnels add-on
Comment-to-DM on posts, reels and ads, with per-post revenue tracking.
Also popular here: the Review Engine, campaigns for lapsed-client recalls, and content and film when you want the posts as good as the replies. Phone-first? Start smaller with missed-call text-back or after-hours answering.
What clinic owners ask first.
Will it sound like my clinic, or like a bot?
Can it discuss whether a treatment is right for someone?
We take deposits. Can it handle our rules?
Does it work with Fresha, Pabau or my booking system?
What if a client complains in the DMs?
Your next reel deserves a funnel behind it.
A 30-minute call with Rafal reviews how your enquiries flow today (DMs, comments, WhatsApp, walk-ins) and shows you what answering in seconds would change.
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