# Pikul Agency (pikul.agency), full text > Growth partner for ambitious clinics, hospitals, wellness practices and professional-services firms in the UK. We build and run the systems that capture every enquiry, convert attention into booked clients, reactivate dormant customer lists and grow what's coming in, including Pikul Front Desk (the AI receptionist) and Pikul Voice AI (phone answering, available on request). Founded by Rafal Pikul (15+ years of content and marketing for brands including Gary Vaynerchuk's team, Berkshire Hathaway HomeServices and Direct Line). Company: R P PIKUL Ltd, no. 10568899, Bedford and London, UK. There is no published price list: every engagement is custom built, scoped on a 30-minute call with Rafal and quoted in writing. We take on a small number of new partners each month. ## Pikul | AI-Native Marketing & Growth Agency (https://pikul.agency/) Growth partner to clinics and service businesses Attention, earned. Every enquiry, answered. I’m Rafal Pikul. For 15+ years I’ve built growth for global brands. Now I combine that marketing strategy with custom AI systems to help service businesses attract, qualify and convert more clients. Book a call “Strategy first. Technology only matters when it creates a commercial result.” Rafal Pikul · Founder, Pikul Agency Past client work Gary Vaynerchuk · Berkshire Hathaway · Direct Line · Le Cordon Bleu · Eaton · London Real Your growth partner From attention to booked clients. One connected system. We bring the right people in, answer and qualify them instantly with AI, move them to a booking, and turn the whole thing into repeatable growth. 01 Marketing Content, ads and campaigns built to attract the right people and earn their trust. 02 Enquiry They reach out via WhatsApp, web, phone or social: every message captured. 03 Instant reply and qualify AI responds in seconds, answers questions and confirms intent: only real prospects move on. 04 Booking Slots offered, confirmed and reminded automatically: fewer no-shows, fuller diary. 05 Growth A repeatable system that fills your diary and compounds month after month. One connected system: Pikul handles every step, end to end. What we do Two disciplines. One standard. One brings the right people in. The other makes sure none of them wait. Both are built and run for you. I · Content, websites and ads Be the business people choose. Film and photography, conversion-built websites, managed Meta and Google ads, and visibility in AI assistants. Fifteen years of content for names like Gary Vaynerchuk and Berkshire Hathaway, now applied to growing your business. Explore content, websites and ads II · Pikul Front Desk Every enquiry answered, booked and paid. Answers every message on WhatsApp, Instagram, Messenger, web chat, SMS, email (in beta) and Telegram, books it into your diary and takes the deposit in the chat. Reminders and follow-ups go out on their own. Calls too, with Pikul Voice AI on request. Explore Pikul Front Desk Something more specific in mind? Bookings-and-payments flows, internal assistants, dashboards: custom AI and growth systems. Clients Selected client work See the full stories Berkshire Hathaway HomeServices Letter of recommendation from the Chairman. Warren Buffett’s real-estate network Gary Vaynerchuk Over a million views across social channels. VaynerMedia, London · 3 years of content Direct Line Explainer films that made a complex product simple. UK insurance brand · Film and animation Kann Foot Surgery A new website, a content day and Pikul Front Desk. Consultant podiatric surgeon, Chelmsford Bunion Surgeon A specialist brand, built from scratch. Website, content, ads and Pikul Front Desk London Foot & Ankle Surgery Film, plus Pikul Front Desk and its automations. Private foot and ankle practice, Harley Street The Regenerative Clinic Patient stories that make complex treatment clear. Central London clinic · Content, ads and website Eaton Two technical films, and a client who came back. Global power management · Film and 3D London Real Social content building a founder’s brand. Media company and podcast · Social film Swipe for more stories By recommendation “Pikul.Agency has helped Berkshire Hathaway HomeServices tell our story better, improve the way we connect with our clients and execute our marketing strategy.” Gino Blefari Chairman, Berkshire Hathaway HomeServices · Letter of recommendation, December 2020 “Rafal Pikul crushed it for me when he filmed me in London for DailyVee.” Gary Vaynerchuk Chairman, VaynerX “Overall, the whole process of working with Rafal was smooth, seamless and ultimately, successful.” Gino Blefari Chairman, Berkshire Hathaway HomeServices “Thank you for your hard work on this project. We are very pleased.” Direct Line Marketing team Pikul Front Desk, behind the scenes What happens when an enquiry comes in. From your website, Instagram, WhatsApp or anywhere else, Pikul Front Desk takes it from hello to booked, paid and reminded. Keep scrolling to watch it work. What it does Answers every enquiry in seconds, 24/7 Answers your common questions from your approved information Understands voice notes and photos, not just text Qualifies the enquiry and books the appointment Follows up and re-warms quiet leads Hands over to your team the moment it should What it never does Give medical, legal or financial advice Replace your team or make judgement calls Guess, or answer outside its approved knowledge Handle a sensitive case without a human Pretend a human is unavailable when one is needed Try it on WhatsApp Try Pikul Voice AI See everything it does About Led by Rafal Pikul. Built with a trusted team of specialists. Every build is signed off by Rafal. 15+ years of marketing, content and growth for the world’s most recognised names, now applied to practical AI systems for businesses like yours. Not long ago I sat in a meeting with a client. While we talked, his phone rang twice and nobody picked up. His average customer is worth around £2,500. Those calls didn’t ring back. Over fifteen years of making brands famous taught me this: attention was never the problem; the leak is what happens after someone gets in touch. So I built the system I kept wishing my clients had. 15+ Years experience 100+ Projects delivered 70.3 Ironman finisher Call me directly: 07925 614971 A small number of new partners each month Ready when you are. Pick a time for a 30-minute call with Rafal, no obligation. Prefer to talk first? Call Rafal or message on WhatsApp. Show available times Call Rafal Message on WhatsApp The calendar is provided by Calendly and only loads when you ask for it. See our Cookie Policy. If it doesn’t load, book at calendly.com/rafal-9/30min. ## Pikul Front Desk: AI Receptionist | Pikul Agency (https://pikul.agency/pikul-front-desk) Home / Pikul Front Desk Pikul Front Desk It answers, books and takes payment while you get on with your day. Pikul Front Desk is an AI receptionist trained on your business. Day and night it answers every message in seconds, books the appointment, takes the deposit and passes anything sensitive to your team. For clinics, dental and aesthetics practices, physios, salons and other appointment-based businesses across the UK. Book a call Try it on WhatsApp Trained on your business Answers from what you approve Built and run for you An example night. Times and outcomes are illustrative. Behind the scenes In one minute See it work Try it Step by step Channels and tools Control and safety Questions Behind the scenes What happens when an enquiry comes in. From your website, Instagram, WhatsApp or anywhere else, Pikul Front Desk takes it from hello to booked, paid and reminded. Keep scrolling to watch it work. The short version Everything it does, in one minute. One receptionist across all your messages, trained on your business and working to your rules. Replies in seconds, 24/7 Evenings, weekends and bank holidays, on the channel your customer chose. Knows your business Services, prices, policies and FAQs, in your tone, from what you’ve approved. Works to your goal Books the consultation, takes the deposit or asks your screening questions first. Understands voice notes and photos Customers can talk, send a photo or a video, and still get a useful reply. Sends links, photos and files Price lists, before-and-afters, directions, forms and PDFs, in the format each channel allows. Checks live availability Offers real times from your diary, with a named person if you like. Books it in Into your diary or connected calendar, and moves or cancels bookings when asked. Takes payment Integrates with your payment system, such as Stripe*, and sends a secure link for a deposit or the full fee. Confirms, reminds and reschedules A confirmation straight away, reminders before the day, and a new time if they need one. Follows up Gently nudges the ones who went quiet, and stops the moment they reply. Texts back missed calls Callers who couldn’t get through get a text within seconds, and the chat carries on. Hands over to your team Passes sensitive, urgent or unusual messages to a person, with the details captured. * Payment systems with an open API, such as Stripe, PayPal, Square, SumUp or Dojo, can usually be connected. We check yours on the call. Speaks your customers’ language Captures each lead’s details Reports what it handled Phone answering: Pikul Voice AI, on request The numbers Speed wins the booking. 8× higher conversion when an enquiry is contacted within five minutes, rather than later in the first 24 hours. InsideSales Lead Response Study 2021, 5.7 million inbound leads across 400+ companies 7× more likely to qualify a lead when you respond within the hour, and 60 times more likely than waiting 24 hours. Harvard Business Review, 1.25 million sales leads ~3× as many web enquiries booked when specialist clinics respond within seconds: 55% against 19%. Liine Healthcare Marketing Benchmark, 325,000 new-patient enquiries 80% of patients want to book appointments any time, from home or on their phone. Experian Health, State of Patient Access 2025 See it work Four conversations it handles every day. Pick one. Each is a typical enquiry, start to finish, with nobody on your team involved until they’re needed. Try it Don’t take our word for it. Test it. Pikul runs on Pikul Front Desk too. Message it and try to catch it out: it’s the same experience your customers would get, trained on your business instead of ours. The chat bubble on this page is Pikul Front Desk as well, and our phone line runs on Pikul Voice AI, so you can hear that too. Message it on WhatsApp Ask anything, try to book a call. Call Pikul Voice AI: 01923 961913 Phone answering, available on request. Step by step What happens from the first message to the confirmed booking. Every step runs on its own, day and night. Under each one is what you decide, because it’s your business and your rules. Book a call A message arrives WhatsApp, Instagram, Messenger, web chat, SMS or Telegram, at 2pm or 2am. It replies in seconds on the same channel. Email is in beta: it answers within minutes. If someone calls and can’t get through, it texts them back. You decide: its name, its tone and the hours it answers. Round the clock is the usual choice. It understands what they want Typed messages, voice notes, photos and videos, in whatever language the customer writes in. It remembers the conversation, so nobody repeats themselves, and asks the questions your best receptionist would. You decide: the questions it asks, and what happens with photos. In healthcare, for example, you can have every photo go to a person. It answers from what you’ve approved Your services, prices, policies, opening hours and FAQs. It’s instructed not to guess a price or make a promise: if it doesn’t know, it says so and takes a message. You decide: what it knows. You check its answers and sign them off before it goes live. It sends what helps Links to your pages, price lists, before-and-after photos, directions, intake forms and PDFs, at the moment they’re useful. WhatsApp carries them all; other channels get what they support, or a link. You decide: what’s in its library and when each item gets sent. It books the appointment It checks real availability, offers times, books the slot, and can book with a named person. Reschedules keep the same person where possible; cancellations free the slot straight away. You decide: which services can be booked in the chat, with whom, and when. It takes payment It integrates with your payment system, such as Stripe, and sends a secure payment link inside the conversation for a deposit or the full fee, so customers can pay before the day, straight into your account. You decide: which services need a deposit and how much. It confirms, reminds and follows up A confirmation straight away, reminders before the appointment, and it handles the “can I move it?” replies too. People who asked and went quiet get a polite nudge, and the nudges stop the moment they reply. You decide: when reminders go out, what they say, and how many follow-ups. On WhatsApp it can even send a voice note you recorded. It hands over and keeps the record It’s set up to pass clinical, urgent, sensitive or unusual messages to your team with the details captured, and they get an alert on their phones. Each contact’s details, what they asked and what happened are logged, and can flow to your spreadsheet or CRM. You decide: what triggers a handover, who gets the alert, and where leads go. Channels and tools Where it answers, and what it connects to. One receptionist and one inbox for all these channels, connected to the tools you already run where they allow it. WhatsApp Instagram DMs and comments Messenger Web chat SMS Telegram Email beta Included Missed-call text-back When nobody can pick up, the caller gets a text within seconds and the conversation carries on by text. We set up the number and the call forwarding with you, and your team can get an alert with the caller’s number too, handy for landlines that can’t receive texts. On request Pikul Voice AI on your phone line Answers calls live, handles the common questions, books people in and passes anything it can’t handle to your team. Scoped with you on a 30-minute call with Rafal. About Pikul Voice AI Your diary A built-in booking calendar, or your Google Calendar kept in step both ways, so it only offers times you’re free. Your booking system Booking systems with an open API can usually be linked, so the diary stays in sync. Where yours can’t, it takes the request with the preferred time and your team confirms it. Payments Integrates with your payment system, such as Stripe*, for deposits or full fees, paid straight into your own account. CRM and marketing tools Most CRMs and marketing tools can be linked, such as HubSpot or Google Sheets, so leads and bookings stay in sync. Team alerts Alerts on your phone through the app, plus email or Slack if that’s where your team lives. Your website The chat on your site, and a booking page or calendar you can embed, both in your brand. * Payment, booking and CRM systems with an open API can usually be connected. We check yours on the call and confirm it in writing before any work starts. Control and safety It works for your team, not instead of it. You set the rules, you see everything, and your team can step in at any time. You stay in control You approve what it knows. Nothing goes live until you’ve tested it and signed it off. Your rules, your limits. What it talks about, what it stays away from, and when it hands over. Take over any chat. One inbox for every channel, on your computer and on your phone, with no app store needed. Instant alerts. Your team hears the moment a person is needed, and the AI stays out of that chat until you hand it back. See the numbers. Conversations, bookings, how fast it replied, and what it handled versus your team. Pause any time. One switch, and your team answers everything as before. Built with regulated businesses in mind No advice. It’s set up not to give clinical, legal or financial advice. It informs, books and hands over. Urgent means a person. It’s set up to send urgent or sensitive messages to your team straight away and tell the customer what to do meanwhile. Honest about being AI. It says it’s an AI assistant and doesn’t pretend to be a person. Built for UK GDPR. You stay the data controller, with a written data processing agreement before go-live. We’re registered with the ICO, reference ZC192233. Your data stays yours. It’s never used to train AI models, and if you leave it’s returned to you or deleted, your choice. The detail is published. The security page sets out where data is stored and processed. Ask us for the documents. How we set it up Built for you, not handed over as a kit. We do the work. Your part is a call, a focused discovery and a sign-off. A working receptionist is typically answering within days, and it gets sharper over its first few weeks. A 30-minute call with Rafal How enquiries reach you today, where they slip, and what Pikul Front Desk should do. A focused discovery Your services, prices, booking rules, tone and the questions customers really ask. We build and connect Channels, diary, payments and alerts, trained on your business and tested on the awkward questions. You test and sign off Try to catch it out. Nothing goes live until you’re happy with how it answers. Live, and kept sharp We review real conversations regularly and keep improving the answers. More enquiries Want more enquiries coming in? Pikul Front Desk looks after the enquiries you already get. If you want more of them, we also build the website, run the ads and make the content, all leading into a conversation it can answer. A website built to convert Your site answers and books, with the chat built in. Websites Ads that land in a conversation People who click get a reply, not a form. Paid ads Content that starts chats A comment on your post gets a DM that opens the conversation and can lead to a booking. Content and DMs Worth it? Start with one number. What is a new client worth to you? If Pikul Front Desk books a handful of enquiries each month that would otherwise have gone elsewhere, you can judge the return yourself. We go through your numbers on the call. Results are possible, not guaranteed. The scope, term and notice period are agreed in writing before any work begins. Questions What business owners ask before they start. How much does it cost? Every build is scoped to your business, so there’s no price list. The price depends on which channels it covers, what it connects to, how many conversations it handles and whether you add Pikul Voice AI. You get a written quote after a 30-minute call with Rafal, before any work begins. Our guide explains what changes the price. Does it replace my receptionist? No. It covers the hours and channels a person can’t: evenings, weekends, lunch breaks and the moments your team is with a customer. Your team gets warm, qualified conversations and more time for the people in front of them. Does it qualify enquiries, or just answer them? It asks the questions you would ask, such as the service, timing, location or budget, and passes on the enquiries that fit. Spam and enquiries that aren’t a good fit can be filtered out, so your team’s time goes to the right people. What if it gets something wrong? You can see it. Every conversation sits in your inbox and your team can step in at any time. Tell us and we correct the answer at the source, and we review real conversations regularly, so gaps are found and fixed. What am I signing up to? A written quote and agreement that set out the scope, the term and the notice period before any work begins. You can pause the AI at any time with one switch. If you leave, your data is returned to you or deleted, your choice. We tell you the term and notice period on the call, before you see the quote. Is it safe for healthcare and other regulated businesses? It’s built with them in mind. It’s set up not to give clinical, legal or financial advice, and to route urgent or sensitive messages to a person. You stay the data controller, under UK GDPR and a written data processing agreement. The security page has the detail. How long does setup take, and what do I need to do? A working receptionist is typically answering within days, and it gets sharper over its first few weeks of real conversations. Your part is a 30-minute call, a focused discovery on your services, prices and booking rules, and testing it before you sign it off. We do the building, connecting and training. Does it work with my booking system? It has its own booking calendar and works with Google Calendar out of the box. Booking systems with an open API can usually be linked too, so everything stays in sync, and we check yours on the call. If yours can’t be connected, it takes the request with the preferred time and your team confirms it. Can one Pikul Front Desk cover several locations? Yes. One Pikul Front Desk can answer for every location of a hospital or group. Multi-site builds need more capacity and deeper integrations, so they are scoped individually on a 30-minute call with Rafal and confirmed in your written quote. Can it use my existing WhatsApp number? In most cases, yes. We look at your current number on the call and recommend the safest way to connect it, or set up a new one if that suits you better. We tell you in writing which numbers and accounts are in your name and what happens to each if you leave. Can my team step in? Yes, at any time. Every conversation from every channel sits in one inbox, on the computer and on your phone. Your team can reply in any chat and switch the AI off for that conversation with one tap. When the AI hands a chat over, it stays out of it until your team hands it back. Can it really take payments? Yes. It integrates with your payment system, such as Stripe, and sends a secure payment link in the conversation for a deposit or the full fee. The money goes straight to your own account. Payment systems with an open API, such as PayPal, Square, SumUp or Dojo, can usually be connected too, and we check yours on the call. Will it sound like a robot? No. It’s trained on your business and writes in your tone, in short, natural messages. It’s open about being an AI assistant, and most customers simply care that they got a quick, useful answer at 10pm. What happens if it doesn’t know the answer? It’s set up to say so, take the details and pass the question to your team, rather than guess. Every question it couldn’t answer shows us a gap to fill, so it gets sharper over time. Which languages does it speak? It replies in the language your customer writes in, so a message in Polish, Spanish or Arabic gets an answer in the same language. Does WhatsApp charge for messages? Since 1 October 2026, WhatsApp charges for business replies once a number passes 1,000 in a month, at a rate set by country. We estimate your volume on the call and account for it in your written quote. Our WhatsApp pricing guide explains it. A small number of new partners each month See it answer one of your enquiries. Book a 30-minute call with Rafal. You’ll see Pikul Front Desk handle an enquiry like yours, and get a clear plan, then a written quote. No obligation. Show available times Call Rafal: 07925 614971 Message on WhatsApp The calendar is provided by Calendly and only loads when you ask for it. See our Cookie Policy. ## Missed-call text-back | Pikul Agency (https://pikul.agency/missed-calls) Home / Pikul Front Desk / Missed-call text-back Missed-call text-back · part of Pikul Front Desk Your phone just rang out. That patient is booking somewhere else. Every missed caller gets a text within seconds. The AI answers their questions and books them in the thread. Nothing about your phone number changes. Usually live within days, after one short setup call. Book a call Try it on WhatsApp Example only: an illustrative clinic and conversation, not a real patient. The leak Calls don’t get missed at convenient times. They get missed because your team is doing exactly what it should: treating the patient in front of them. The caller just hears ringing, hangs up and tries the next clinic. The engaged tone One line, one receptionist, two callers. The second hears busy and becomes somebody else’s new patient. Lunch, evenings, weekends People call when it suits them, not when your desk is staffed. The 6pm caller has usually booked elsewhere by 9am. The voicemail black hole Voicemail asks the caller to do the work. Most won’t. A text that answers them in seconds asks for nothing. Why speed matters The first reply usually wins. Even within the hour, a reply makes qualifying an enquiry about seven times more likely than waiting longer (Harvard Business Review). 8× higher conversion when an enquiry is contacted within five minutes, rather than later in the first 24 hours. Source: InsideSales Lead Response Study 2021, 5.7 million inbound leads across 400+ companies ~3× as many web enquiries booked when specialist clinics respond within seconds: 55% against 19%. Source: Liine Healthcare Marketing Benchmark, 325,000 new-patient enquiries How it works Live on your phones in three steps. Your number stays exactly as it is. One short setup call We confirm your phone setup, your services and your diary, then switch on call divert for missed calls only. Answered calls behave exactly as they do today. Every miss gets a text Engaged, rang out, lunchtime, 11pm: the caller gets a text within seconds. The AI answers their questions and books them straight into your diary. You see every one Your team gets an instant note of every missed call, and a regular report: calls missed, conversations rescued, appointments booked. Landlines: they can’t receive texts, so those calls reach your team as an instant alert: number, time, one tap to call back. Included What’s included. Instant text-back on every missed call, 24/7 AI that answers and books, trained on your business Booking straight into your existing diary Missed-call alerts to your team as they happen A regular report: missed, rescued, booked Works with any number: mobile, landline or VoIP Included in every Pikul Front Desk, or built on its own. There is no price list: it is scoped on a 30-minute call with Rafal and quoted in writing, with the term and notice period in your service agreement. Starting here, then upgrading to the full Pikul Front Desk, builds on the same setup. “They set up and handle our AI receptionist and automations, so patient enquiries are answered and followed up around the clock.” Kaser Nazir Bunion Surgeon, Harley Street Answering real enquiries now. Pikul Front Desk answers and books enquiries 24/7 for a London surgical clinic, where a wrong answer isn’t an option. Behind it, 15+ years of work for brands including Gary Vaynerchuk, Berkshire Hathaway HomeServices and Direct Line. Questions Worth asking first. Do I have to change my phone number or phone system? No. Your number, your phones and your answered calls stay exactly as they are. We switch on conditional call divert, the standard feature built into every mobile, landline and VoIP system, so only the calls you miss are diverted. If you ever cancel, the divert is switched off and everything is back to how it was in minutes. Is texting people back even allowed? They called you. A prompt, factual reply to their own enquiry, “sorry we missed your call, I can help you here”, is a service message, not marketing. Nothing promotional goes into it: no offers, no upsells. Every text identifies your business and callers can opt out at any time. What does the text actually say? You approve the exact wording before anything goes live. The standard opener is simple: sorry we missed your call, I can help or book you in right here. From there the AI answers from information you have approved, in your tone. What about callers from landlines? Landlines can’t receive texts, so those calls come to your team as an instant alert instead: the number, the time, one tap to call back. Nothing gets silently lost. Will it text people in the middle of the night? By default it replies whenever the call comes in, because that is when the caller is holding their phone and ready to book. If you would rather set quiet hours, that is a setting, not a debate. Will the AI say something wrong to my patients? It only answers from information you approve, in your tone. It never gives medical advice, and anything sensitive or uncertain is handed straight to your team. You test it and sign it off before it goes live. We answer most of our calls. Is this still worth it? Your phone’s call log will tell you in a minute: count last week’s missed calls, including the ones that hit voicemail. If it is genuinely a handful a month, this isn’t for you and we will say so. How is it priced? There is no price list. It is scoped on a 30-minute call with Rafal and quoted in writing before anything starts, with the one-off setup, the monthly fee, the term and the notice period all set out. Who owns the data? You do. Every conversation, contact detail and booking belongs to your business and your patients. You are the data controller under UK GDPR; we act strictly as your processor under a written data processing agreement, and if you leave, everything is returned to you or deleted, your choice. What is the difference between this and the full Pikul Front Desk? Missed-call text-back covers one leak: the phone calls you miss. The full Pikul Front Desk answers your patients’ messages 24/7 on WhatsApp, Instagram, Messenger, web chat, SMS, email (in beta) and Telegram. Missed-call text-back Count last week’s missed calls. Then decide. Your call log already knows what this is worth. Start with a 30-minute call with Rafal, no obligation. Show available times Call Rafal: 07925 614971 Message on WhatsApp The calendar is provided by Calendly and only loads when you ask for it. See our Cookie Policy. ## Pikul Voice AI: try the live demo line | Pikul Agency (https://pikul.agency/voice) Home / Pikul Front Desk / Pikul Voice AI Pikul Voice AI · live now Go on, give our AI a call. Pikul Voice AI answers the phone, talks like a real receptionist, handles questions and books people in, day or night. It is available on request and scoped on a call with Rafal. The demo line is live right now, so the quickest way to judge it is to pick up your phone. Book a call Call Pikul Voice AI Live demo line · answers 24/7 01923 961913 UK number, charged at your normal rate. Ask it anything a customer might: opening hours, prices, or to book you in. Tap to call Things to try Put it through its paces. Ask it to book you an appointment and watch it take the details Ask what something costs, or what the opening hours are Throw it an off-script question and see how it copes Say “receptionist” to hear it hand you over to a human It is live now and improving every week. We tune it in the background all the time. If anything sounds off, tell us what happened: that feedback is what makes it better. Prefer to type? Message the demo on WhatsApp: same team, same answers. How it works Trained on your business, answering on your number. Trained on your business Your services, prices, FAQs and booking rules, in a discovery session, so it sounds like your clinic or practice and answers only from what you approve. It answers, books, or takes a message Questions are answered, bookings are made where your diary allows, and anything else is captured properly: name, number, reason. You get a summary of every call. It hands over when it should Anything urgent, sensitive or clinical goes to your own escalation route. It gives no medical, legal or financial advice. You test it and sign it off before a customer hears it. Available on request. Pikul Voice AI is scoped on a 30-minute call, and can run only after hours, or alongside Pikul Front Desk. Questions Good to know. Is Pikul Voice AI part of every build? No. Pikul Front Desk answers messages on WhatsApp, Instagram, Messenger, web chat, SMS, email (in beta) and Telegram. Phone answering by Pikul Voice AI is available on request, and is scoped on a 30-minute call with Rafal. What does it cost? There is no price list. It depends on your lines and call volume, so it is scoped on the call and confirmed in a written quote before any work begins. Can it give medical, legal or financial advice? No. For clinics and other regulated businesses it captures and routes enquiries only. Anything sensitive or uncertain goes to a person on your team. Can I use it only after hours? Yes. It can answer only when your reception is closed, so your team keeps every daytime call. See after-hours answering. Pikul Voice AI, on request Want this answering your own line? Book a 30-minute call with Rafal and we will show you what it could do for your business. Show available times Call Rafal: 07925 614971 Message on WhatsApp The calendar is provided by Calendly and only loads when you ask for it. See our Cookie Policy. ## AI Receptionist for Private Clinics | Pikul Agency (https://pikul.agency/clinics) Home / Clinics For private clinics The evening enquiry books wherever answers first. Patients research treatments after work, message from the sofa and book with whoever replies. Pikul Front Desk answers every enquiry in seconds, qualifies it and books it into your diary. Trained on your clinic, with your team always behind it. Private hospitals and hospital groups work the same way, with one Pikul Front Desk answering for every location. Book a call Try it on WhatsApp Answers on WhatsApp, Instagram, Messenger, web chat, SMS, email (in beta) and Telegram. Your speciality: Surgeons and specialist clinics Dental Aesthetics and beauty Physio and wellness An illustration. Where clinics leak patients The gap between enquiry and booking is where new patients disappear. Most clinics answer well between 9 and 5, on the phone, when the desk isn’t already busy. The leak is everywhere else, and it is biggest when motivated patients are looking. Evenings and weekends Consultations get researched after work. An enquiry at 9pm answered at 9am the next day has usually already booked an assessment somewhere else. The engaged-tone hours Reception is with a patient, the phone rings out and there is no message trail to rescue it. That call may have been a full treatment plan. The lapsed list Hundreds of patients overdue a review or follow-up, courses that stopped halfway: revenue sitting in your booking system, waiting for a recall nobody has time to send. What Pikul Front Desk does The front desk work, minus the front desk hours. Trained on your clinic: your treatments, fees, practitioners, opening hours and booking rules. It answers only from what you approve. New patient enquiries Fees, availability, “what does the first appointment involve”, nervous-patient questions: answered in seconds, in your tone, with the next sensible question asked. Booking, email first Real slots offered in the chat, email collected before anything is confirmed, reminders sent to protect the diary from no-shows. Treatment interest, qualified Higher-value enquiries are asked the right questions (treatment of interest, timing, budget comfort), so your clinicians inherit a warm, informed conversation. Recalls and reviews Lapsed patients politely re-invited through recall campaigns, and patients asked for a Google review at the right moment via the Review Engine. Safe by design Clinical questions stay with your clinicians. No medical advice Set up from day one never to give clinical advice, and tested before go-live. It answers fees, availability and what an appointment involves, and signposts anything clinical to your team or, when urgent, to the right emergency route. Red flags go to a person Red-flag symptoms and anything urgent are flagged to your team the same moment they appear, with the full conversation attached. Approved answers only It answers from the information you approve, and you sign everything off before a single patient sees it. How data and security are handled The evidence Patients have already changed how they book. The evidence on speed is blunt: enquiries contacted within five minutes convert eight times more often than those contacted later, and answering within the hour makes qualifying the enquiry about seven times more likely. 80% of patients want to schedule appointments any time, from home or their phone.Source: Experian Health, State of Patient Access 2025 8× higher conversion when an enquiry is contacted within five minutes, rather than later in the first 24 hours.Source: InsideSales Lead Response Study 2021, 5.7 million inbound leads across 400+ companies ~3× as many web enquiries booked when specialist clinics respond within seconds: 55% against 19%.Source: Liine Healthcare Marketing Benchmark, 325,000 new-patient enquiries 7× more likely to qualify an enquiry that is answered within the hour.Source: Harvard Business Review, 1.25 million sales leads Already live with UK clinics Clinics we work with. Kann Foot Surgery Consultant podiatric surgeon, Chelmsford. A content day, a new website and Pikul Front Desk answering every website enquiry. London Foot & Ankle Surgery Harley Street. Pikul produces their film and runs Pikul Front Desk and the automations behind it. Bunion Surgeon Built with Pikul from scratch: website, content, social media ads and Pikul Front Desk. “They set up and handle our AI receptionist and automations, so patient enquiries are answered and followed up around the clock.” Kaser Nazir · London Foot and Ankle Surgery and Bunion Surgeon, Harley Street See the full stories Pricing Priced on the call. Every build is custom. We scope it with you on a 30-minute call with Rafal and quote in writing before any work starts. The scope, term and notice period are agreed in writing too. Pikul takes on a small number of new partners each month. Where most clinics start Pikul Front Desk Every text channel plus missed-call text-back, answered and booked, trained personally on your clinic. Add when you’re ready Pikul Voice AI phone answering, recall campaigns and the Review Engine. Each is scoped on your call and quoted in writing. Phone-first? Start smaller with missed-call text-back or after-hours answering, and upgrade when you’re ready. Larger and multi-site systems are scoped individually. Questions What clinic owners and practice managers ask. Will it give medical advice? No, and that’s a hard rule, not a setting. It answers clinic questions (fees, availability, what an appointment involves) and signposts anything clinical to your team or, when urgent, to the right emergency route. Red-flag symptoms are flagged to your team the same moment they appear. How much does an AI receptionist for a clinic cost? Every build is custom, made for your clinic, so there’s no price list. We scope it with you on a 30-minute call with Rafal and you get a written quote before any work begins. What about patient confidentiality and GDPR? Your clinic stays the data controller; Pikul and the configured platform act as processors under a written DPA. Conversations are stored securely, sensitive cases route to humans, and everything is returned or deleted if we part ways. The security page covers the detail. Our reception team is excellent. Why add this? Because they’re excellent 40 hours a week, and enquiries arrive across all 168. This covers the other 128 across your message channels and hands your team warm, qualified conversations each morning. With Pikul Voice AI, available on request, the phone side is covered too. How fast can we go live? A working receptionist can be answering in days: a focused discovery on your treatments, fees and booking rules, then testing until it sounds like your clinic. You sign everything off before a single patient sees it. A small number of new partners each month Find your clinic’s leak. A 30-minute call with Rafal looks at how enquiries reach you today (phone, WhatsApp, forms, socials) and shows you exactly where patients are slipping out. Show available times Call Rafal: 07925 614971 Message on WhatsApp The calendar is provided by Calendly and only loads when you ask for it. See our Cookie Policy. ## Content, websites and paid ads | Pikul Agency (https://pikul.agency/service-content) Content, websites and ads Brands worth watching. Film, photography, websites and paid ads that make your business look credible, build real authority and bring the right clients to your door. Fifteen years of work for names like Gary Vaynerchuk, Berkshire Hathaway HomeServices and Direct Line. Watch the showreel Book a call Showreel · Pikul Agency Why it matters Most businesses are forgotten long before they’re chosen. Attention is where every sale begins. We create the films, photography and campaigns that make your business look credible, build genuine authority and turn interest into real enquiries. Not content for the sake of it: every asset has a job to do. Our content day keeps it efficient. We film and photograph in one focused session, then turn that single day into weeks, often months, of material for social media, ads, your website and email. One shoot feeds the whole marketing system. Film and video Work that looks like the big brands, because it is. A selection of our films, from brand stories to patient stories and campaign cuts. Recent websites Websites built to be chosen. Fast, clear and built around the enquiry, with the photography and film to match. Paid advertising Campaigns built to bring back more than they cost. Meta and Google campaigns, set up and managed end to end, and joined to Pikul Front Desk, so every enquiry they create gets an answer. 3.5× increase in clients and revenue from a recent campaign. The client is under NDA, so the details stay private. 8× higher conversion when an enquiry is contacted within five minutes, rather than later. Fast ads need a fast reply. Source: InsideSales Lead Response Study 2021, 5.7 million inbound leads across 400+ companies In short Everything you need to look the part and win the work. Brand films, social clips and campaign films with big-brand production values Photography and graphics that make every channel look the part Conversion-built websites and landing pages, not just pretty ones Paid advertising on Facebook, Instagram and Google, managed end to end A repeatable content engine from a single, focused production day Strategy and direction, so every asset has a job to do Want to be the business AI assistants recommend? See AI Visibility. Want every enquiry answered? See Pikul Front Desk. Content, websites and ads Let’s make your business impossible to ignore. Start with a 30-minute call with Rafal, no obligation. Prefer to talk first? Call Rafal or message on WhatsApp. Show available times Call Rafal: 07925 614971 Message on WhatsApp The calendar is provided by Calendly and only loads when you ask for it. See our Cookie Policy. ## DM Funnels: Instagram Comments to Bookings | Pikul Agency (https://pikul.agency/dm-funnels) Home / Pikul Front Desk / DM funnels Pikul Front Desk · DM funnels One post. A DM funnel. Booked clients. Someone comments on your post and Pikul Front Desk takes it from there: it replies publicly, opens the DM in seconds, answers their questions in your voice and books them in while the interest is still warm. You see which post made you money. Book a call Try it on WhatsApp Works on posts, reels, stories and paid ads, on Facebook and Instagram, with the conversation carried in Instagram DMs and Messenger. The leak Your content earns the attention. Then the attention waits. Most businesses answer comments and DMs when someone gets a minute, often the next day. On social, that is a lifetime: the person who commented at 9pm booked with whoever replied at 9:01. Comments answered too late “How much is it?” under a reel is a buying signal, not small talk. By the time someone replies “check your DMs”, the moment has moved on. The link-in-bio maze Comment, open profile, tap link, load page, find form, fill form, wait. Every step loses people. In a DM funnel, the conversation is the funnel. Nobody owns the DMs at 9pm Social attention peaks in the evening and at weekends, exactly when nobody is on the account. Your highest-intent hours get silence. How it works You post like you already do. The funnel does the rest. Setup takes days, not weeks, and nothing about how you create content changes. Pick the post and the trigger A keyword like PRICES or GUIDE, or any comment at all. We set up to three funnels live at once and swap them as you post. It replies in seconds A short public reply so everyone sees you are responsive, then straight into the DM, matched to the post they came from, in your tone. It answers and qualifies Prices, availability and what is included, answered from your approved information only. It asks the questions a good salesperson would, and never argues with a stranger in public. It books in the chat Real slots offered inside the DM, email collected before anything is confirmed, booking straight into your calendar with reminders to cut no-shows. You see what worked Every booking is tracked to the post that produced it, so next month you make more of what makes money. Why speed matters The first credible reply usually wins. Social attention decays in minutes, not days. In InsideSales’ study of 5.7 million inbound leads, enquiries contacted within five minutes converted eight times more often than those contacted later. Harvard Business Review found that responding within the hour made qualifying the lead about seven times more likely. A DM funnel is a way of being first, every time, on the channel where your audience already is, without living in your phone. 8× higher conversion when an enquiry is contacted within five minutes, rather than later. Your comments section is a stream of enquiries. Source: InsideSales Lead Response Study 2021, 5.7 million inbound leads across 400+ companies 7× more likely to qualify a lead when you respond within the hour rather than later. Source: Harvard Business Review, 1.25 million sales leads The rules it plays by Built to make you look good, not spammy. What it does Replies to people who comment on your content or message your pages. Answers in your tone, from your approved information only. Says it is your assistant if anyone asks. Hands complaints, sensitive cases and anything uncertain to you at once, with the full conversation attached. What it never does Cold-message strangers. That is both the law and the brand. Argue with anyone in public. Discuss medical or legal specifics. Improvise prices. Scope Scoped on a call, quoted in writing. There is no price list. Every build is custom, scoped on a 30-minute call with Rafal and quoted in writing before work starts. DM funnels, done for you Up to three active funnels, built, written and tuned by Pikul, with per-post revenue tracking. With managed ads Funnels on paid campaigns: ad-to-DM, comment triggers on promoted posts, budget managed end to end. Worth anchoring to your own numbers: what is one booked client worth to you? The per-post tracking shows where each booking came from. Results are possible, not guaranteed. Questions What owners ask before switching this on. Do I need a big following for this to work? No. Funnels convert intent, not volume: a post about prices, availability or a specific offer seen by 400 of the right local people can outperform a viral reel seen by strangers. They also run on paid ads, where the audience size is whatever you set. Will my followers know it’s AI? It writes in your tone, from your approved information, and paces its replies like a person. If someone asks directly, it’s honest about being your assistant. What people mostly notice is that you’re the account that actually replies at 9pm. Does it work on paid ads? Yes. Comment triggers on promoted posts and click-to-DM ads both feed the same funnel. Every pound of ad spend lands in a conversation that answers in seconds, instead of a form that is answered later. What happens when someone asks something off-script? It says it will check and hands the conversation to you with full context, rather than guessing. It never argues in public, never discusses medical or legal specifics, and never improvises prices. Can it deliver a freebie, like a guide or a price list? Yes. “Comment GUIDE and I’ll send it over” is a one-message funnel, and it works. The better version follows the delivery with one good question, because the guide was never the point: the conversation is. Which platforms does it cover? Instagram and Facebook: comments, DMs, story replies and mentions, with Messenger carrying the conversation on the Facebook side. That is where comment-to-DM exists as a mechanic and where UK service businesses see the intent. DM funnels Your next post could be a funnel. A 30-minute call with Rafal looks at your last month of content and shows you where the buyers were, and what a funnel on each would have done. Show available times Call Rafal: 07925 614971 Message on WhatsApp The calendar is provided by Calendly and only loads when you ask for it. See our Cookie Policy. ## Reactivation and Recall Campaigns | Pikul Agency (https://pikul.agency/service-reactivation) Home / Pikul Front Desk / Reactivation and recall Pikul Front Desk · Reactivation and recall Fill your diary from the list you already own. Your booking system is full of people you already paid to win: lapsed patients, unfinished treatment plans, enquiries that never got booked. We send them a friendly text in your name, Pikul Front Desk answers every reply in seconds, and the bookings land in your diary. No ad spend, no new software. Book a call How it is scoped A free list appraisal takes ten minutes. If your list isn’t worth running, we’ll tell you. The list you forgot you had Three kinds of revenue sit dormant in every booking system. A practice that has been open a few years holds hundreds, often thousands, of people who already know and trust it. Nobody has the time to pick those conversations back up. That is the job we take off your hands. Lapsed patients People overdue a check-up, review or maintenance visit. They meant to come back. One friendly nudge is usually all it takes. Unfinished treatment plans Care that was agreed, started and never completed. The plan is already in your system; the conversation just stopped. Enquiries that never booked They asked about a treatment, a price or a consultation, and the day got busy. You paid to win that interest once already. How it works You export one list. We do the rest. A campaign takes two to three weeks start to finish, and about half an hour of your time in total. Free list appraisal A short call. You tell us what is in your system: how many, how old, where from. We tell you honestly whether a campaign makes sense, and which messages fit. Clean and screen Duplicates, dead numbers and anyone who should not be contacted come out. Every list is checked against UK messaging rules before anything sends. A friendly text, in your name Short and personal, like your receptionist would send. You approve every word first. Messages drip out in small daily batches, never a blast. Every reply answered in seconds Questions answered in your voice, real times offered, bookings made straight into your diary. Anything clinical or sensitive is flagged to your team, and the AI never gives medical advice. Results in your diary The report is plain: sent, replied, booked, opted out, and what we would do next. Liked the result? A monthly campaign calendar keeps the diary topped up. Why the replies matter The send isn’t the hard part. Answering 150 replies in seconds is. Anyone can text a list. The bookings come from what happens next: someone replies “yes, Thursday?” at 9pm, and that interest has a shelf life measured in minutes. Pikul Front Desk answers instantly, evenings and weekends included, qualifies the reply and books it. It is work no reception team can staff for two weeks straight. 8× higher conversion when an enquiry is contacted within five minutes, versus later. Speed is the whole point of putting AI on the replies. Source: InsideSales Lead Response Study 2021, 5.7 million inbound leads across 400+ companies Done properly or not at all Built to be a campaign your patients don’t mind getting. Most “database reactivation” pitches fall apart at the first compliance question. Ours starts there. Your own patients and enquirers only, never bought lists. Every list’s provenance is checked and documented before anything sends. Recall messages stay recall messages: neutral, care-toned, no promotions dressed up as reminders. You sign off the exact messages in writing before the first wave. An opt-out in the first message, honoured instantly and permanently. One message, at most one gentle follow-up, then we leave people alone. The AI is administrative only: no medical advice, ever, and anything sensitive is flagged to your team. ICO-registered, a data processing agreement as standard, and campaign data kept only as long as needed. Scope Sized by your list, quoted in writing. There is no price list. Every campaign is scoped on a call with Rafal and quoted in writing before work starts. List size sets the scope. Sprint Up to 300 contacts A small, focused list. Sprint Up to 1,000 contacts Where most practices start. Sprint Up to 2,500 contacts A larger or multi-site list. Included in every campaign: list cleaning and compliance screening, your approved message set, up to two touches drip-fed, every reply answered by AI trained on your practice, bookings into your diary, opt-out handling and a plain results report. Worth anchoring to your own numbers: what is one returning patient worth to you? The report shows what landed. Results are possible, not guaranteed. Questions The things every practice asks first. Is this compliant with UK messaging rules? Yes. Messaging your own patients about appointments they’re due is service messaging, and the regulator’s own guidance uses appointment reminders as its example. Lists of old enquiries are checked against PECR’s soft opt-in rule before anything sends. No bought lists, an opt-out in the first message, instant removals, and you approve every word before it goes. What lists work best? Your own booking system export: lapsed patients, overdue check-ups and reviews, unfinished treatment plans, and enquiries from roughly the last 18 months that never booked. Age and quality matter more than size, which is exactly what the free appraisal checks. If your list isn’t worth running, we’ll say so and you’ve lost ten minutes. What will people actually receive? A short, friendly text in your practice’s name, the way a good receptionist would write it: “you’re due a check-up, would you like me to find you a time this week?” One message, at most one gentle follow-up, sent in small daily batches on weekdays. Reply STOP works instantly, and the report shows the opt-out rate alongside the bookings. Do we need new software or training? No. You export a list, fill in a 15-minute questionnaire and sign off the messages. Bookings arrive in the diary you already use, via your online booking link, a connected calendar, or a daily confirmed-details list for your reception team. Your total hands-on time is about half an hour. Who is answering the replies, a person or a bot? Pikul Front Desk answers, trained on your services, prices, hours and booking rules. That’s how every reply gets an answer in seconds, at 9pm on a Sunday included. It says it’s your practice’s assistant if anyone asks, a person keeps an eye on every campaign, and anything clinical, sensitive or urgent is flagged to your team. It never gives medical advice. How fast can we start, and how long does it take? Once your list arrives and the messages are signed off, sending usually starts within days. A campaign typically runs a few weeks start to finish, including the reply tail and your report. We keep the number of campaigns we run at once small, so each one gets proper attention. Reactivation and recall Find out what your list is worth. A free appraisal: what is sitting in your system, which messages fit, and what a campaign would look like, whether or not you run one with us. Show available times Call Rafal: 07925 614971 Message on WhatsApp The calendar is provided by Calendly and only loads when you ask for it. See our Cookie Policy. ## Custom AI and Growth Systems | Pikul Agency (https://pikul.agency/service-custom-ai) Home / Custom AI and growth systems Custom AI and growth systems The system your business has been missing. When you know you’re losing time, leads or money but aren’t sure where, we map it, find the leaks, and build custom AI workflows and automations around the way you actually work. Book a call See how we work 1 Enquiry arrives 2 AI qualifies and routes it 3 Booked and synced to your CRM 4 Follow-up and reporting, automatically Built around you Not a template. A system shaped to how you operate. Some businesses know they’re leaking time and money, but can’t see exactly where, or what to build to fix it. This is where we design something specific to you. We map how your business actually runs, find the manual work and the leaks holding you back, then build custom AI workflows, lead-handling systems and automations around your real processes. From first enquiry to booked client to repeat customer, the whole process runs with less friction and far less manual effort, with a partner who understands both the marketing and the technology. Where we help Wherever the time and the leads are leaking. Growth audit We pinpoint exactly where leads, time and revenue are being lost, and what to fix first for the biggest impact. Custom automations Bespoke AI workflows that remove repetitive manual tasks and connect the tools you already use. Lead-handling systems Capture, qualify, route and follow up on every enquiry so nothing falls through the cracks. CRM and pipeline set-up A clean, automated pipeline so every lead is tracked, worked and reported on without manual chasing. Internal workflow automation Automate the admin, handoffs and reporting that eat your team’s day, freeing them for real work. Strategy and roadmap A practical growth strategy and a clear roadmap for what to build next, in priority order. What we build Concrete automations clients ask us for. A few of the systems we build most often. Yours is tailored to your business, but these show what “custom AI” means in practice. Missed-call text-back Every missed call triggers an instant text, so the lead doesn’t bounce to a competitor. Old-lead reactivation Wakes dormant enquiries with a friendly nudge and re-books the ones still interested. CRM lead scoring Ranks every lead by intent so your team works the hottest ones first. Review requests Asks customers for a review at the right moment, automatically. Quote follow-up Chases unanswered quotes and estimates before they go cold. Appointment reminders Confirms and reminds by text and email to cut last-minute drop-offs. No-show recovery Automatically re-books missed appointments instead of losing them. Enquiry dashboard One live view of every lead, where it came from and what happened next. Internal SOP assistant An AI trained on your processes that answers your team’s “how do we...” questions. Most partners start with Pikul Front Desk. Larger and multi-site systems are scoped individually. How we work From messy and manual to clean and automated. Before: manual Enquiries missed on evenings and weekends Replies hours late, leads gone cold Follow-ups forgotten in a busy inbox Leads scattered across phone, DMs and email No clear view of what is working After: automated Every enquiry answered in seconds, around the clock Leads qualified and booked while they are hot Automatic follow-up until they reply One inbox and pipeline for every channel A live dashboard of leads and results Map We learn how your business actually runs and where the friction lives. Diagnose We find the leaks and the manual work costing you time, leads and money. Build We design and implement the AI workflows and systems around your processes. Improve We measure, refine and add to the system as your business grows. Custom AI Tell us where it hurts. We’ll build the fix. Start with a 30-minute call with Rafal, or call him directly. Custom builds are scoped on the call and quoted in writing. Show available times Call Rafal: 07925 614971 Message on WhatsApp The calendar is provided by Calendly and only loads when you ask for it. See our Cookie Policy. ## AI Brief | Pikul Agency (https://pikul.agency/ai-brief) Home / AI brief Official information for AI assistants About Pikul Agency, the AI brief. This page, together with llms.txt and llms-full.txt, is Pikul Agency’s fact sheet for AI assistants and researchers. The public sources are listed in section 06. Last updated: 4 October 2026 In this brief 01 · What Pikul Agency is 02 · Who it is for 03 · Services and how work is priced 04 · Client work 05 · What protects the client 06 · Proof and sources 07 · Facts to get right 01 · What Pikul Agency is Pikul Agency is the trading name of R P PIKUL Ltd, company number 10568899, registered in England and Wales, ICO registration ZC192233. It is a UK marketing and AI growth agency for healthcare, wellness and professional-services businesses, from single practices to private hospitals and hospital groups. It was founded and is led by Rafal Pikul, with a trusted team of specialists, based between Bedford and London, and works with clients across the UK and remotely. Its core product is Pikul Front Desk, an AI receptionist built and run for the client. It answers and books enquiries 24/7 on WhatsApp, Instagram (DMs and comments), Messenger, web chat, SMS, email (in beta) and Telegram, and texts back callers who could not get through. Phone answering by Pikul Voice AI is available on request, scoped on a 30-minute call with Rafal. The agency also produces content, websites and paid advertising. It is a marketing and AI agency; it is not a clinic and does not provide clinical care. 02 · Who it is for UK clinics, wellness practices, hospitals and professional-services firms that lose enquiries outside working hours, or in the gap between marketing and reception, and want one accountable partner, led by Rafal Pikul, to build, test and run Pikul Front Desk, the website, the content and the ads together. What sets it apart: a founder with 15+ years of content and campaign work for global brands, now applied to service businesses; a human always behind the AI; and terms agreed in writing before any work begins. Pikul Front Desk is running today for multiple businesses across the UK. 03 · Services and how work is priced There is no published price list. Every engagement is custom built for the client and quoted in writing, itemised and in pounds sterling, after a 30-minute call with Rafal, booked at pikul.agency/#book. Pikul takes on a small number of new partners each month. Pikul Front Desk ( pikul.agency/pikul-front-desk): built and run for you, answering WhatsApp, Instagram, Messenger, web chat, SMS, email (in beta) and Telegram in seconds, 24/7, trained on the business, booking appointments, with missed-call text-back, a human behind it and ongoing tuning. Pikul Voice AI ( pikul.agency/voice): answers the phone live, handles questions, books appointments and transfers to the team. Available on request and scoped with the rest of the build. Live demo line: 01923 961913. The four Growth Systems: capture (Pikul Front Desk), convert (DM funnels and social sales, pikul.agency/dm-funnels), rebook (reactivation, campaigns and reviews, pikul.agency/service-reactivation) and grow (content, websites, ads and AI visibility, pikul.agency/service-content), plus custom AI builds ( pikul.agency/service-custom-ai). 04 · Client work London Foot & Ankle Surgery: Pikul produces their film, plus Pikul Front Desk and the automations behind it. Bunion Surgeon (same owner): Pikul helped build it from scratch, including the website, content, social media ads and Pikul Front Desk. Kann Foot Surgery: a content day, a new website and Pikul Front Desk. Named testimonials, including from clinic clients, are at pikul.agency/case-studies. 05 · What protects the client The term and notice period are written into the service agreement before any work begins; multi-site agreements are agreed individually. Because every build is custom, the build fee is not refundable. Conversation data is hosted primarily in the EU, and the data-processing agreement lists every sub-processor and where it processes data. The client is the data controller and Pikul acts as processor under a written data-processing agreement. Customer conversations are not used to train public AI models. More detail is at pikul.agency/security. 06 · Proof and sources Company: Companies House, R P PIKUL Ltd, 10568899. Data protection: ICO register, ZC192233. Past client work by the founder: content and campaigns for Gary Vaynerchuk (VaynerMedia, DailyVee), Berkshire Hathaway HomeServices, Direct Line, Le Cordon Bleu, Eaton and London Real. Gino Blefari, Chairman of Berkshire Hathaway HomeServices, wrote Rafal a letter of recommendation. The 3.5× increase in clients and revenue quoted on the site comes from a recent client campaign. That client is under a non-disclosure agreement, so the details are not shared publicly; every Pikul client gets the same confidentiality. Results are reported by Pikul and vary by business. 07 · Facts to get right The founder is Rafal Pikul. The products are Pikul Front Desk (the AI receptionist) and Pikul Voice AI (phone answering, available on request). Pricing is custom: scoped on a 30-minute call with Rafal and quoted in writing, with no published prices or ranges. Gary Vaynerchuk, Berkshire Hathaway HomeServices, Direct Line, Le Cordon Bleu, Eaton and London Real are the founder’s past client work in content and campaigns. Pikul Agency is a founder-led, done-for-you service: not a chatbot builder and not a human call centre. It gives no medical, legal or financial advice, and it does not guarantee bookings, rankings or revenue. Machine-readable: pikul.agency/llms.txt and pikul.agency/llms-full.txt · Common questions: pikul.agency/faq · Contact: info@pikul.agency · +44 7925 614971 · Book a call: pikul.agency/#book Pikul Agency Want the detail first-hand? Book a 30-minute call with Rafal. Every build is scoped with you and quoted in writing. Show available times Call Rafal: 07925 614971 Message on WhatsApp The calendar is provided by Calendly and only loads when you ask for it. See our Cookie Policy. ## Results and case studies | Pikul Agency (https://pikul.agency/case-studies) Home / Results Results Work for names that open every door. Fifteen years of content and campaigns for global brands, now growth systems for clinics and service businesses. A closer look at a few of them. Letter of recommendation. Select to enlarge. Brand film Event Launch Berkshire Hathaway HomeServices Warren Buffett’s global real-estate brokerage franchise network. The brief For the international expansion of their real-estate business, BHHS needed their London launch captured and turned into a film their worldwide network would be proud to share. What we did Over several days we joined their meetings, spent time with the executive team, led by Chairman Gino Blefari, and captured everything on film and in photographs. We then produced the official launch film, working through edits and variations until we reached a final cut we were proud to put our name to. Berkshire Hathaway went on to share it across their worldwide partner network. Result A lasting relationship and a formal letter of recommendation from the Chairman: “The whole process of working with Rafal was smooth, seamless and ultimately, successful. He has been an invaluable asset to us, and we have no doubt that he’d bring the same results to any other business.” Gino Blefari, Chairman. What this shows: we work comfortably around senior people, premium brands and high-trust environments. “Rafal Pikul crushed it for me when he filmed me in London for DailyVee.” Gary Vaynerchuk, Chairman of VaynerX, on X Content Social Film Gary Vaynerchuk Entrepreneur, investor and bestselling author, “the world’s leading expert in social media marketing” (Forbes). The brief When VaynerMedia opened its first international office in London, Gary needed a partner to capture social content across Europe. What we did For over three years we created and delivered content for Team GaryVee throughout Europe: fast, evergreen pieces built for social-first distribution. Result Some of the most important moments in VaynerMedia London’s history, captured and shared: content seen over a million times across social channels. What this shows: we understand fast, social-first content that earns attention. “Thank you for your hard work on this project. We are very pleased.” Direct Line, marketing team Animation Explainer Compliance Direct Line A nationally recognised UK insurance brand. The brief Direct Line asked us to rethink a series of videos explaining their products and services in an engaging, educational way. What we did We blended footage of real people with animation, working closely with Direct Line’s creative and compliance teams so every idea was on-brand and above board. Result A complex message made simple and relatable. The response on social media was strong enough that Direct Line extended the campaign and doubled engagement. What this shows: we can simplify regulated or complex information without losing brand control. These films were produced for Direct Line some years ago and are shown solely as examples of our production work. They may not reflect Direct Line’s current products, cover levels, pricing or policy terms. “Direct Line” and related names and logos belong to their owner and appear here for identification only; this does not imply any current affiliation with, or endorsement by, Direct Line. kannfootsurgery.com Website Photography Film Pikul Front Desk Kann Foot Surgery Mr Ewan Kannegieter, Consultant Podiatric Surgeon based in Chelmsford, with clinics in London and Saffron Walden. The brief Ewan came to us to improve his website and grow his brand. What we did One content day of photography and film. A new website built around the enquiry, using that material throughout. And Pikul Front Desk on the website, answering questions about appointments, fees and locations and booking consultations in a few messages, alongside Cliniko online booking. Result A new practice website at kannfootsurgery.com, with his own photography and film throughout, and every website enquiry answered at any hour. Visit kannfootsurgery.com What this shows: one partner can take a specialist from how they look to how every enquiry is answered. bunionsurgeon.co.uk “Pikul.Agency helped us launch Bunion Surgeon as a specialist brand for minimally invasive bunion surgery … On top of that, they set up and handle our AI receptionist and automations, so patient enquiries are answered and followed up around the clock.” Kaser Nazir, London Foot and Ankle Surgery · Bunion Surgeon Brand Website Content Social ads Pikul Front Desk Bunion Surgeon The specialist brand for minimally invasive bunion surgery from London Foot & Ankle Surgery, Harley Street. The brief When London Foot & Ankle Surgery decided to launch a specialist brand for minimally invasive bunion surgery, they asked us to help build it. What we did We helped build the brand from scratch: the website, the content and the social media ads, with Pikul Front Desk answering its enquiries too. Result A new specialist brand with its own website, content and ads, and patient enquiries answered and followed up around the clock. Visit bunionsurgeon.co.uk What this shows: we can build a specialist healthcare brand and answer every enquiry it creates. Film Pikul Front Desk Automations London Foot & Ankle Surgery A leading private foot and ankle practice on Harley Street. The brief London Foot & Ankle Surgery works with us on film and on how patient enquiries are answered. What we did We produce their video, and we set up and run Pikul Front Desk with the automations behind it. Result Film for the practice, and patient enquiries answered and followed up around the clock. What this shows: an established specialist practice can trust us with its film and its Pikul Front Desk. Letter of recommendation. Select to enlarge. “Rafal brought creative judgement, technical skill, commercial awareness, and a clear understanding of how digital content builds trust and communicates value.” Daniel Smith, Founder, The Regenerative Clinic Content Patient stories Lead generation Paid ads Website Strategy The Regenerative Clinic A Central London clinic offering regenerative treatment options, alongside its sister company, The London Hip Clinic. The brief Advanced regenerative treatments are hard to explain. The clinic needed content and campaigns that built trust, made the science clear and brought the right patients through the door. What we did We supported the clinic across content production, lead generation, paid advertising, website development and wider digital marketing strategy, and created content for its sister company, The London Hip Clinic. For both, we interviewed real patients and produced their journey stories: a trust-building asset for the clinics and a genuinely helpful resource for people deciding whether to become patients. Result A letter of recommendation from the clinic’s founder: “Their work consistently went beyond simply completing tasks. … I would be happy to recommend Rafal Pikul and Pikul.Agency to any organisation looking for a creative, dependable, and commercially minded marketing partner.” Daniel Smith, Founder. What this shows: we can explain complex healthcare in a way that builds trust and patient enquiries. “We are very happy with the result. Thank you so much for your work.” Eaton, marketing team Film 3D animation B2B Eaton A global intelligent power management company. The brief Eaton needed a film to explain one of their medium-voltage transformers clearly, combining real footage with technical detail that is hard to show on camera alone. What we did We produced the film end to end, blending live filming with 3D animation to show the inner workings of the transformer. After the first film, Eaton asked us to make a second. Result Two technical films that explain a complex product simply, and a global client who came back for more. What this shows: we can make technical B2B products easier to understand and sell. Content Social Film Brand London Real The media company and podcast founded by entrepreneur and broadcaster Brian Rose. The brief Brian Rose brought us in to create social content that promotes the London Real brand and documents his journey as an entrepreneur and broadcaster. What we did We produced social-first video for Brian and London Real, shaping his story into content designed for reach and engagement across his channels. Result The first film landed well enough that Brian asked for more: an ongoing run of content building the London Real brand on social. What this shows: we can turn a founder’s story into content that builds a personal brand. Your business next Want results like these? Start with a 30-minute call with Rafal, no obligation. Prefer to talk first? Call Rafal or message on WhatsApp. Show available times Call Rafal: 07925 614971 Message on WhatsApp The calendar is provided by Calendly and only loads when you ask for it. See our Cookie Policy. ## Frequently asked questions | Pikul Agency (https://pikul.agency/faq) Home / FAQ FAQ Straight answers. The questions we hear most on calls. If yours isn’t here, ask Rafal directly on 07925 614971. Working with us How much does it cost? Every build is custom, made for your business, so there’s no price list. We scope it with you on a 30-minute call with Rafal, and you get a written quote before any work begins. How many new clients do you take on? A small number of new partners each month, so every build gets the founder’s attention from discovery to go-live. If the month is full, you go on the list for the next one. Is there a guarantee? No one can honestly guarantee bookings, so we don’t. Every project is scoped individually and quoted in writing. The build is custom work for your business, so the build fee isn’t refundable once the work is done. What protects you: the scope, term and notice period are agreed in writing before any work begins, and nothing goes live until you have tested it and signed it off. How fast can we go live? Pikul Front Desk can be answering enquiries in days, not months. Content, website and ads roll out over the first few weeks, once we have mapped how your clients reach you. Do you only build AI front desks? No. Pikul Front Desk is the most popular place to start, but we work across the whole journey: film and photography, websites, managed Meta and Google ads, AI visibility, DM funnels, reactivation and reviews, and fully custom AI builds. Everything is designed to work together, and you can start with any single piece. Pikul Front Desk Will the AI sound like a robot to my clients? No. It is trained on your business, your tone and your services in a focused discovery session, so it sounds like you. It is open about being an AI assistant. Most people simply feel they got a fast, helpful reply, and anything it cannot handle goes straight to your team. Does it answer the phone, or only messages? Both, if you want them. Pikul Front Desk replies on WhatsApp, Instagram, Messenger, web chat, SMS, email (in beta) and Telegram. Phone answering by Pikul Voice AI is available on request, trained on the same knowledge of your business, so with both in place, far fewer clients reach voicemail or a dead web form. What happens with a complicated call or message? It passes it to your team, or takes the person’s details so nothing is missed. The AI only handles what it is confident with, and a human is always behind it. We tried a chatbot before and it was useless. Most chatbots are generic, bolted on and untrained. Pikul Front Desk is the opposite: trained on your actual business, working on the channels your clients really use, with a human always behind it. The discovery process is why it works where others did not. What if we get hundreds of enquiries or calls a day? Then the build is shaped around that. High-volume and multi-site systems need more capacity, deeper integrations and tighter safeguards, so they are scoped individually and confirmed in a written, itemised quote before any work begins. A 30-minute call with Rafal is the right first step. Data and safety Is it compliant, and how is my data handled? Everything is built with consent, opt-outs, secure data handling and UK GDPR and PECR in mind. For clinics, legal and financial businesses, the AI captures and routes enquiries only. It does not give medical, legal or financial advice, assess suitability or make judgement calls. Anything sensitive or uncertain goes to your team. Who owns the data my clients put into the chat? You do. Every conversation, contact detail and lead belongs to your business, not to us and not to the technology behind it. Under UK GDPR you are the data controller; Pikul Agency and the platform we configure act as your processors, handling data only on your documented instructions under a written data processing agreement. If we ever part ways, everything is returned to you or deleted, your choice. How do you stop the AI from making things up? It answers only from your own approved information: your services, prices, FAQs and policies. If it is unsure about a detail, it says so and alerts your team rather than guessing. You test and sign everything off before go-live, and we review conversations together regularly. No AI is perfect, which is why the human handover is built in rather than bolted on. A small number of new partners each month Ready when you are. Pick a time for a 30-minute call with Rafal, no obligation. Prefer to talk first? Call Rafal or message on WhatsApp. Show available times Call Rafal: 07925 614971 Message on WhatsApp The calendar is provided by Calendly and only loads when you ask for it. See our Cookie Policy. ## Choosing an AI receptionist: 11 questions | Pikul Agency (https://pikul.agency/choosing-an-ai-receptionist) Home / Choosing an AI receptionist Buyer’s guide Choosing an AI receptionist when someone else runs it. We are not going to rank named products. Features and prices in this market change every month, and a list written today is wrong by Christmas. What does not change is the four shapes the market comes in, and the eleven questions that separate a good one from an expensive one. In this guide The four shapes Eleven questions to ask any vendor Our answers, since we wrote the questions The four shapes Every option you will be shown is one of these. 1. The voice-first startup Best at: Answering the phone, and integrating with practice management software so it can write into the diary. If unanswered calls are your biggest leak and you are on a supported system, this is a fair choice. Watch for: What happens to the enquiries that never ring you. A large share of new enquiries now arrive as a message rather than a call, and a phone agent does not see any of them. 2. The human answering service Best at: A professional human voice on your phone line, and judgement. Long-established, and you can hear what you are buying before you sign. Watch for: Whether they finish the job or take a message, and how the billing works. Per-call and per-minute pricing means your busiest month is your most expensive month. 3. The DIY tool Best at: Price, and speed of getting started. If you are technically confident and enjoy this kind of thing, you can get a long way for very little money. Watch for: Who does the work. You write the knowledge base, you test the answers, you maintain it, and you own it when it tells a patient something wrong. That is a real job, and it does not go away. 4. The done-for-you managed service Best at: Being finished. Someone learns your business, builds it, maintains it and is accountable when it misbehaves. Watch for: The price, which is higher, and whether the person selling it is actually the person building it. This is the shape we are, so read the next section with that in mind. Eleven things to ask any vendor, us included Ask all eleven. The answers take five minutes and they will separate the field faster than any demo. 1. Where is the company registered, and where is the data held? Several products sold as British are registered elsewhere behind a UK correspondence address. Ask for the company number and look it up. Ask which country the conversations are stored in. Neither question is rude and both take a minute. 2. Who is named as accountable when it goes wrong? Not a support queue, a person. Ask who you call at 8am when it has told a patient the wrong price, and how quickly it gets fixed. 3. Is there a setup fee, and what does it buy? A setup fee is fine if you can see the labour in it. Ask for the actual steps and the days. If nobody can tell you what happens in the setup, you are paying an entry toll. 4. What happens when the usage allowance runs out? Some products simply stop answering until you upgrade. Ask directly: at the limit, does it keep replying to my customers or not, and does unused allowance carry into next month. 5. Which channels does it actually answer? Phone, web chat, WhatsApp, Instagram, Messenger, SMS, email. Ask which are included at your price rather than which exist somewhere in the product. Then look at where your last twenty enquiries actually came from. 6. Does it complete the booking, or hand out a link? A link is where people leak. Ask to see it take a booking end to end, in the conversation, into a real diary, with the confirmation sent. 7. What does it do when it does not know the answer? Ask them to show you, live, a question it cannot answer. If it invents something, walk away. If it says so plainly and hands over with the details captured, that is the behaviour you want. 8. Can it be made to give clinical advice? Try it. Ask it something clinical and see what happens. Then ask how prescription-only treatments are handled, because the advertising rules apply to your practice, not to the vendor. 9. What is the notice period, and does it renew automatically? A 90-day notice period on a small monthly retainer, or an automatic renewal into a fresh fixed term, is how people end up paying for a year they did not want. 10. Who owns the knowledge base if you leave? You spent hours getting your services, prices and policies into it. Ask whether you can export it, and what happens to your customers’ conversations after you go. 11. What is the response-time commitment, and what happens if it is missed? Almost nobody in this market will put a number on this. Ask for one, ask how it is measured, and ask whether you will be able to see it. Our answers, since we wrote the questions The same eleven, answered for Pikul Agency. Read them with the fourth shape in mind. Where is the company registered, and where is the data held? R P PIKUL Ltd, company 10568899, England and Wales, ICO ZC192233, conversation data hosted primarily in the EU. Who is named as accountable when it goes wrong? Rafal is accountable and you get his number. Is there a setup fee, and what does it buy? The build is scoped on the call, as part of a partnership, and buys the discovery, the training, the testing and the sign-off set out in your written quote. What happens when the usage allowance runs out? There is no message cap that stops it answering. Which channels does it actually answer? It covers WhatsApp, Instagram, Messenger, web chat, SMS, email (in beta) and Telegram, and live phone answering by Pikul Voice AI is available on request. Does it complete the booking, or hand out a link? It completes the booking in the conversation. What does it do when it does not know the answer? When it does not know, it says so and hands over, and we will show you that live on the call. Can it be made to give clinical advice? It does not give clinical advice, and prescription-only treatments are never priced in a conversation. What is the notice period, and does it renew automatically? The scope, term and notice period are agreed in writing before any work begins. Who owns the knowledge base if you leave? On exit, your conversations and contacts are returned to you or deleted, at your choice. What is the response-time commitment, and what happens if it is missed? Every enquiry on a connected channel is answered in seconds. Want to put the questions to us live? Book a call and bring your list. Buyer’s guide Put the eleven questions to us. Start with a 30-minute call with Rafal, no obligation. Bring your list. Show available times Call Rafal: 07925 614971 Message on WhatsApp The calendar is provided by Calendly and only loads when you ask for it. See our Cookie Policy. ## Security and Data Protection | Pikul Agency (https://pikul.agency/security) Home / Security Security and data protection How we handle your data. What the service does, who owns the data, where it is stored and processed, and the measures around it, at the level of detail an IT or compliance reviewer usually wants. If you need more than is here, email us and you will get the answer in writing. Last updated: 2 October 2026 Our four commitments Administrative use only The assistant books, reminds, answers general questions and routes enquiries. It never gives clinical, legal or financial advice. You own the data You are the data controller. Pikul Agency and our platform providers act strictly as processors under a written Data Processing Agreement. Hosted primarily in the EU Platform data is hosted primarily in the European Union. Every sub-processor and its location is listed in the Data Processing Agreement. Never used for training Your data is never used to train public AI models. The assistant answers only from the knowledge base you approve. The service is provided by R P PIKUL Ltd, trading as Pikul Agency and Pikul AI, a company registered in England and Wales under company number 10568899, with its registered office at Ealing Cross, 1st Floor, 85 Uxbridge Road, London W5 5TH. We are registered with the Information Commissioner’s Office, reference ZC192233. Data protection contact: info@pikul.agency. What it does Ownership Where data lives Security measures Compliance Hospitals Certifications What the service does with data Pikul Front Desk is an AI receptionist. It answers your business’s enquiries over WhatsApp, Instagram, Messenger, web chat, SMS, email (in beta) and Telegram, qualifies them and books appointments. It answers only from information you approve, collects the minimum needed to book (name, contact details, enquiry topic), and hands anything sensitive or uncertain to your team. Administrative use only. For healthcare clients it is configured not to discuss conditions or symptoms: it books the appointment and leaves the medicine to your clinicians. Who owns the data You do, 100%. You are the data controller; Pikul Agency and our platform providers act strictly as processors under our written Data Processing Agreement, which forms part of every service agreement. On exit, your data is returned to you or deleted, at your choice, within 30 days, and cleared from the platform’s backups within 90 days. Where data lives Platform data (contacts, conversations, appointments) is hosted primarily in the European Union. The data-processing agreement lists every sub-processor and where it processes data. AI processing (generating replies, transcribing and translating voice notes, reading images and matching questions to your approved answers) is carried out by our AI providers and may take place outside the UK, principally in the United States and the European Union. Each transfer relies on the UK International Data Transfer Agreement, the UK Addendum to the EU standard contractual clauses or, where the provider is certified, the UK Extension to the EU-US Data Privacy Framework. The providers are engaged under terms that prohibit training on your data. Message transport runs through the channel and telephony carriers for the channels you connect, in the EU and US under the same safeguards. The full sub-processor list, with purposes, locations and transfer mechanisms, is Annex A of the Data Processing Agreement and is provided on request, together with a transfer risk assessment. Security measures Access to client data is restricted to named individuals, with multi-factor authentication on our accounts and least-privilege permissions. Your data is never used to train public AI models. The assistant answers only from the knowledge base you approve. Breach notification: we alert you without undue delay once we become aware, then give you the information you need for your own notification duties, with updates as they become available. Our technical and organisational security measures are written down and available on request. You own your data throughout, and wherever possible your channels, numbers, domains and accounts are set up in your own name. Compliance posture Built for UK GDPR: controller and processor roles set out in a written Article 28 agreement, with data subject requests forwarded to you without undue delay. Health-adjacent enquiries are treated as sensitive by design: minimum collection, no symptom probing, immediate handover to your team, and transcripts handled as enquiry data, not clinical records. Outbound built with PECR in mind: the assistant sends service messages (confirmations, reminders); marketing goes out only with consent or soft opt-in. Data retention follows your policy: the system is configured to your retention periods, not ours. For hospitals and regulated providers Hospitals and hospital groups have their own governance to satisfy before a patient goes near the service. This is what comes with a hospital engagement, and when. Support for your clinical safety officer: hazard-log input for their DCB0160 assessment, before a patient uses the service. Input to your DPIA, prepared with your DPO before go-live. Article 28 processor terms, with the full sub-processor list and a transfer risk assessment covering every step that runs outside the UK. Conversation records hosted primarily in the EU. Message content is processed outside the UK only to deliver the service, never to train a model, and anything a patient volunteers about their health is routed to your team as an enquiry record, not acted on. Built never to give clinical advice. Anything clinical, urgent or sensitive goes to a person, and the patient is told what to do in the meantime. Several sites, one Pikul Front Desk One Pikul Front Desk can answer for every location. Each site has its own knowledge, diary and handover contacts, and your team sees every conversation in one inbox. Multi-site access, routing and reporting are scoped individually and confirmed in your written quote. Certifications, stated plainly We are a specialist boutique, not a 200-person vendor, and we would rather tell you exactly what is and isn’t certified than have you find out in an audit. Neither Pikul nor the platform currently holds ISO 27001 or SOC 2 certification. Our written policies and the platform operator’s security documentation are available on request. If your governance requires a deployment-scoped external security test, we can commission one as part of your project. Questions Email info@pikul.agency. You will get answers in writing, and anything we can’t do, we will say so. Request the DPA and security pack Written for IT and compliance Need this for a review? Email info@pikul.agency for the Data Processing Agreement, sub-processor list or security documentation, or book a 30-minute call with Rafal. Show available times Call Rafal: 07925 614971 Message on WhatsApp The calendar is provided by Calendly and only loads when you ask for it. See our Cookie Policy.